An avalanche of complaints has led to Kwinana town council in Western Australia has banned 'longer lasting sex' ads.
The council has issued a notice demanding the removal of a large billboard that asks motorists if they "want longer lasting sex?'' within 14 days, as it breaches bylaws.
"The Town of Kwinana has written to the owner of the billboard telling them to remove the sign immediately,'' Perth Now quoted council chief executive Neil Hartley as saying
"Council bylaws state that any advertising sign must relate to land use only, unless granted an exemption from council.
"In regards to this particular advertising sign wording, the town believes it is inappropriate and that it would not be granted approval,'' he added.
In 2007, the Advertising Standards Bureau received more than 190 complaints about the sign.
The first, in February, was dismissed by the ASB on the basis that it was ``not insensitive'' and ``the word sex itself was not offensive''.
The Advanced Medical Institute's bold red and yellow signs advertising erectile dysfunction and premature ejaculation treatment was the second-most complained about advertisement in Australia last year.