Ayurveda Products to be Branded by Ayush

by Rajshri on  March 27, 2010 at 9:31 PM Alternative Medicine News   - G J E 4
 Ayurveda Products to be Branded by Ayush
The Quality Council of India.will be roped in by the Department of Ayush under the Central Government in a scheme to brand ayurveda products.

Department of Ayush joint secretary B Anand said that such a procedure would maintain the quality of products sold on the domestic markets. He made these comments while speaking to news persons at the sidelines of the Global Ayurveda Summit which concluded on Friday.

"This will give rise to two types of branding, `premium' and `standard'. Those who want to export products can go in for the premium brand, wherein products with `standard' branding could be sold in the domestic market," Anand said.

The move follows opinions by delegates at the summit that branding these products would help in greater acceptance on international markets.

Source: Medindia

Post your Comments

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
User Avatar
* Your comment can be maximum of 2500 characters
Notify me when reply is posted I agree to the terms and conditions

You May Also Like