A new study has revealed that more than eight million Australians want a reduction in alcohol advertising, with half of them revealing that alcohol has had a negative impact on their family.
The study was conducted by Roy Morgan Research for the Salvation Army, which is calling on people to consider their drinking habits, and the impact they have on their families.
It was also revealed during the study, which was conducted amid a massive debate over closing pubs earlier to stop violence, that two million people have experienced physical arguments or threats as a result of alcohol consumption within their family.
Gerard Byrne, the coordinator of the Salvation Army's drug and alcohol treatment program, said the organisation supported the idea of reducing alcohol advertising.
"The whole issue has to go under the microscope," the Daily Telegraph quoted Byrne as stating in a statement.
"Some advertising encourages people to think drinking equals social or sexual success. There needs to be clear warnings on all products," he said.
Byrne said that the research showed more than one million people related alcohol consumption to financial problems in their family, and more than 2.6 million had had family relationship problems as a result of alcohol.
"We are not surprised at the findings," he said.
"A large proportion of people who seek our help have been negatively impacted by alcohol abuse in some way," he added.
The Salvation Army is calling for "significant reduction" in the amount of alcohol advertising, and a review of current advertising guidelines.
It also wants the federal government to launch an awareness campaign about the effects of alcohol on Australian families.