Australian Supermarket Chain Strikes A Blow For Hormone-Free Beef

by Gopalan T on  December 26, 2010 at 3:00 PM Diet & Nutrition News
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The crusade for things organic is entering the meat area too in Australia. Coles, a prominent supermarket chain, has vowed to pull off beef beefed up by growth hormones. The announcement has sent shockwaves across the meat industry.

Experts predict higher beef prices as more customers demand hormone-free meat, which makes up about half of all beef sold in Australia.

Farmers have been able to use hormone growth promotants (HGPs) to boost muscle growth in cattle since 1979, backed by safety approval from health authorities.

HGPs are a group of veterinary drugs that mimic the hormones that influence cattle growth.

They

• improve the rate of food conversion in cattle,

• may be natural or synthetic,

• are implanted by means of a pellet under the skin of the ear

Female hormones such as oestradiol and progesterone, or male hormones like testosterone and trenbolone acetate, or a combination of both, are among the more favoured additives.

Although HGPs are widely used throughout Australia and the rest of the world, the European Union (EU) imposed a ban on the use of HGPs in 1988. Since then, all beef and beef products exported to the EU and other HGP sensitive markets must come from cattle that have not been treated with HGPs at any stage of their lives. The ban is strictly enforced and as a result of this, Australia has had to implement a system of identification that guarantees the beef products exported to the EU and other HGP sensitive markets are HGP free, while at the same time allowing cattle producers to use HGPs on animals destined for other markets.

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Bruce60(Guest)

12/26/2010

We were under th impression that our meat was hormone free. Been decieved for years and it doesnt taste good. Good on you Coles you have my custom. Discussed Tallong NSW



ChrisH(Guest)

12/26/2010

After moving to Australia from Europe, I was shocked to hear that hormone treatment of cattle for beef production is allowed here. Since then I did not buy any beef in Australia, eating less meat in general and switching to fish, lamb and kangaroo ;-] Similar things happen in agriculture, where many products already banned in Europe for years due to health impacts are still allowed here to be sprayed onto the fields. As a minimum requirement mandatory product labeling should be imposed in the stores to give the customer a chance to avoid products with hormone treatment and gene modifications. Chris Hostettler


John57(Guest)

12/26/2010

Europe? Isn't that where people inject themselves with growth hormone and then go riding bikes around France once a year? I would recommend that people avoid eating tour de france bikeriders as well.




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