Australian health experts are outraged by fast food joint KFC since they are offering Christmas gift cards worth up to $500. The survey that was conducted at various fast food joints in Hobart's CBD revealed that similar kind of gift vouchers were available even at McDonald's and Subway. These gift vouchers are available ranging in value from $10 to $500 and are supposed to be used within a year. Nearly 55% of adult Queenslanders and about a quarter of children aged 5 to 17 are considered obese or overweight. Similarly per day about 60 people are diagnosed with type2 diabetes-a condition linked to obesity.
Preventative Health Taskforce chair Professor Rob Moodie said, "It is marketing gone berserk. This stuff is fine if it's just once a month. But if it's twice a week or $500 a year, it's completely different.'' According to him parents were as it is having a tough time teaching their kids good eating habits and such marketing strategies only added up to their problem. Writer of the award-winning nutrition guide This=That Child Size, Ms. Williams said, "Parents should think twice about fast-food Christmas treats. Certainly, the rates of obesity in kids appear to be increasing and parents are really bad judgers of whether their child is overweight or not. They're too close to the coalface, particularly if they are overweight themselves.'' Diabetes Australia Queensland CEO Michelle Trute said, "Gift cards made poor eating choices easy. I would still remind people that food like KFC is occasional food. Having a gift certificate that you know you can redeem at any time just makes it easy to make bad choices.''
KFC has not yet responded to any of these reports.