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At the Berlin Consumer Electronics Show, Futuristic Fridges are Displayed
But Zinkann and the industry association he heads have their work cut out in attempting to persuade consumers in a slowing economy to part with their money for appliances they may feel they don't need.
At present Germans only get new appliances every 15 years on average, and rising prices and weaker economic conditions mean that many households have an ever-dwindling amount of euros available to spend each month.
As Zinkann, who is also head of the German household appliances industry association, admits, "the environment is difficult".
Germany's ZVEI industry federation has forecast that growth in the second half of 2008 is likely to be "considerably slower" than the first six months of the year, when the sector was hardly booming either.
Makers of vacuum cleaners and fridges are not the only ones hoping for renewed interest in their products. Organisers of Ifa are also hoping to give a shot in the arm to their show, now more than 80 years old.
Only two years ago, Ifa organisers decided to make it an annual event -- it was every two years before.
Ifa, with 1,245 exhibitors from 63 countries -- up from 1,212 from 32 nations last year -- runs until September 3.
Source-AFP
RAS/L
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