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AskJeeves Blames Recession For Changed Lifestyles
Three years ago it was Armani, oysters and buy-to-let mortgages and today its Primark, grow-your-own veg and flat shares among the most searched topics on Internet.
The ongoing credit crisis has reduced people's interest in organic food and they are now looking for ways to save money by using cheaper cuts of meat.
Few people are searching for cruises or round-the-world trips, and more for cut-price coach tours and camping.
Search engine Ask Jeeves has compiled lists of popular search topics in 2009 compared with 2006.
"The shift in the questions we've been getting has been really dramatic," the Mirror quoted Cesar Mascaraque, managing director of askjeeves.com, as saying.
"Of course, the economic downturn has had a massive impact. You get a very good picture of a nation tightening the purse strings and using the net to help save money in all sorts of new ways.
"Since 2006 the fashion has gone from fads to function. What people want to know now is how to cook cheaply, how to dress for less," he added.
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