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Asian Women Lead the Wine Revolution
"The American or European palate is better understood, especially with respect to wine," said Jeannie Cho Lee.
A popular Hong Kong-based wine critic, she is the first ethnic Asian to earn the notoriously difficult title of Master of Wine.
"We don't have the answers but it's important to begin to ask the right questions now," she said.
In 2009, China outpaced America as the number one client for Bordeaux outside the European Union, with a seemingly unquenchable thirst and increasingly sophisticated palate.
"Wine appreciation advances very quickly in Asia, partly because of our discerning palates for food!" Lee said.
While wine consumption in China started with expats on expense accounts and free-spending tycoons, it's quickly taking on popular appeal.
"The consumer profile of wine lovers is changing rapidly -- Asia, with about half of the world's population, is just discovering wine," said Lee. "That is incredible buying power which is being fuelled by one market."
Lee sees a trend in the growing number of young urban women enjoying wine.
"I used to run women-only wine classes and these were always sold out ... There is a definite need to cater to this growing number of sophisticated Asian women."
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thesoulofjapanblogspot(Guest)
04/07/2010
Sounds odd. Sophisticated palate? No. More like Westernized palate, for lack of a better description.
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