London store Selfridges will soon see people queuing up to buy an anti-ageing potion set to be launched in Britain next month. The super-priced lotion, which appears to have become very popular among people in the country, already has advance orders and a waiting list for around 100 customers.
3Lab's Super "h" Serum, priced at 215 pounds for a 35ml tube, is said to be in soaring demand.
The serum makes use of the bio-engineered human growth hormone (HGH), believed to be the body's most vital natural ingredient in holding back the years.
It was also said to be rich in 12 more anti-ageing ingredients, such as fish oils and vitamin C, along with plant cells taken from a rare type of Swiss apple called Uttweiler Spatlauber.
"We put an earlier version of the product into the Oscars goodie bags last year and A-list celebrities were fighting over it," the Daily Express quoted a spokeswoman for the brand as saying.
"Now, it's not just stars and rich people who want this serum, it's ordinary men and women too who are fed up with buying products that simply do not work," she added.