Scientists have revealed that women need not spend excessively on cosmetic products designed to make them look young because sun lotions are the best options for the same.
Prof Chris Griffiths, a dermatologist at Manchester University, said that though sophisticated skincare products can help curb ageing, he would recommend those worried about wrinkles and dark circles to wear suncream.
He also cautioned that women could be damaging their skin by using different anti-ageing creams because the side effects of combining them had not been tested properly.
"The majority of anti-ageing skin products are actually aimed at the effects of sun exposure, not how our body naturally ages. If I had to pick just one product it would be suncream," The Telegraph quoted Prof Griffiths, as saying.
Last year, Prof Griffiths encouraged hundreds of thousands of women to buy Boots' Protect and Perfect Beauty Serum by proving that it worked.
In May, Boots stores across the country were short in supply of the face cream after his research featured on the BBC2 programme Horizon.
Now, Prof Griffiths, at a press conference in London, said that for the majority, most noticeable signs of ageing, including wrinkles and crow's feet around the eyes, are caused by sun damage.
He said that some of the most serious effects of growing older, such as deep wrinkles, would not happen until our 80s without sun damage.