The Livewell report, released by wildlife charity WWF and the Rowett Institute of Nutrition and Health at Aberdeen, has recommended cutting out almost all meat from Britain's diet.
Consuming red and white meat impacts the environment hugely causing a rise in greenhouse emissions, especially as the UK diet includes around 16% meat. But if a diet has to be environmentally-friendly, only 4% meat could be permitted.
The Livewell Plate, a weekly menu compiled by nutritionists, sets out the ideal ingredients to balance healthy eating with sustainable food sources, at an average cost of £29 a person as opposed the spending of more than £32 in 2009.
The diet, besides the small percentage of meat, includes 35% fruit and vegetables, 29% bread, pasta, rice and potatoes and 15% dairy products.
Although the diet is designed to be familiar and simple, say the researchers, it moves away from processed foods and meat. It has been planned to naturally include in environmental concerns, so that people do not have to confuse themselves unnecessarily. Sustainable eating is what it aims at. A change in dietary habits would cut down greenhouse emissions by 70% by 2050.
With a growing world population and limited food resources, changes in eating habits are of grave concern. Experts feel that a lot of education is needed especially in growing economies in Asia where eating meat is a requisite to advertise affluence.