British designer Giles Miller has created an environmentally friendly handbag from recycled cardboard, costing 180 pounds.
The Brown Paper Bag is made of corrugated cardboard, and has a leather strap and chrome buckle.
For preventing it from becoming soggy in the rain, Giles has coated it in a fine layer of water-resistant spray.
"It's stylish yet very eco-considerate. The cardboard is from sustainable forests," British tabloid The Sun quoted Giles as saying.
The newspaper report says that a shoulder bag and cardboard laptop case are also available at 180 pounds.
Actor Colin Firth and his Italian producer wife Livia Giuggioli have decided to sell the green bag in their eco goods shop in West London.