The Environmental Protection Agency (EPA) of the US has launched a campaign to get Americans recycle their cell phones.
The agency has joined hands with the nation's leading cell phone makers, service providers, and retailers to execute the campaign.
The campaign, "Recycle Your Cell Phone. It's An Easy Call," is aimed at increasing public awareness of cell phone recycling and donation opportunities, with the ultimate goal of increasing the nation's cell phone recycling rate.
EPA said that recycling a cell phone offers an opportunity for everyone to help reduce greenhouse gas emissions, save energy, and conserve natural resources.
To kick-off the campaign, EPA released a series of print public service announcements, which emphasize the ease and environmental and social benefits of recycling a cell phone.
The agency also introduced a podcast that addresses many common questions on cell phone recycling.
As part of EPA's Plug-In to eCycling program, partners supporting the cell phone recycling campaign include AT&T Wireless, Best Buy, LG Electronics, Motorola, Nokia, Office Depot, Samsung, Sony Ericsson, Sprint, Staples, and T-Mobile.
"Thanks to our Plug-In partners' efforts, recycling an old cell phone has become a quick and easy way for Americans to help protect the environment," the Environment News Network quoted Susan Bodine, assistant administrator for EPA's Office of Solid Waste and Emergency Response, as saying.
"By dropping it off at a store or sending it through the mail, Americans have more recycling options today than ever before," she added.