It has emerged that Miller genuine Draft, Old Milwaukee, Milwaukee's Best, Michelob and Budweiser are among the top eight beer products to have lost a staggering 30 percent or more of their sales between 2005 and 2010.
According to statistics compiled by 24/7 Wall St. using databases kept by SymphonyIRI Group, apart from light-calorie beers, drinkers have also turned to imports, such as Mexico-brewed Corona, along with craft beers, which are also proving popular.
AdvertisementThe study which looked at beer sales nationwide between 2005 and 2010 shows that drinkers are becoming more weight-conscious, most of the beers missing out are full-calorie options and those in need of quenching refreshment are instead turning to lower-calorie products.
Overall, the sales of beer from 2005 to 2010 rose 1.9million barrels to 208.4million barrels, but sales of the top 20 brands dropped 10million barrels to 149million, which is evidence that Americans have turned to craft beers and imports.
The top eight losers are:
8. Budweiser - 30 percent
7. Milwaukee's Best Light - 34 percent
6. Miller Genuine Draft - 51 percent
5. Old Milwaukee - 52 percent
4. Milwaukee's Best - 53 percent
3. Bud Select - 60 percent
2. Michelob Light - 64 percent
1. Michelob - 72 percent