'Fat' is no longer restricted to the feminine domain, for it has entered the minds of men, and is making them turn to anabolic steroids, according to a shocking UK report.
Susie Orbach, the author of 'Fat is a Feminist Issue', argued the "body distress" that used to affect only a few, was now spreading at an alarming pace amongst young men, making it universal phenomenon.
"Eating problems and body distress now constitute an ordinary part of everyday life for many people and many families," Times Online quoted her as saying.
"I am pained and disquieted by the homogeneous visual culture promoted by industries that depend on the breeding of body insecurity and which then create a beauty terror in so many people.
"There is a crisis about the body itself," she added.
The British Government's official advisers also observed that more and more men were driving themselves towards the use of anabolic steroids, prescription-only drugs, to improve their physique and up their confidence.
Les Iverson, the chairman of the technical committee of the Advisory Council on the Misuse of Drugs, had said: "There is a much wider use in the community of anabolic steroids by young men for cosmetic reasons and by security guards who feel the need to be big and strong to do their job.