For those who have money to burn on their cigarettes, Shine Papers company has come up with 24 karat gold rolling papers for ardent smokers.
The flashy product is made with a combination of edible gold leaf with a slow-burning interior paper, ABC News reported.
The 12-sheet packs are sold for 55 dollars on the company's website and 60 dollars on Amazon.com.
The firm's owner Dave D. said that the gold rolling papers is not an everyday product because of the price point, but customers who like it are returning to reorder.
The company's site, however, acknowledges that very little is known about the effect of gold particles in the human body.