Burger King has pulled a Facebook campaign in which users were offered a free Whopper for dumping 10 friends on the social networking website.
The Burger franchise took the decision after pressure from Facebook bosses, who were reportedly unhappy with the message that was sent to friends who were dumped.
The Whopper Sacrifice Campaign, which could be installed free by Facebook users, sent a message to abandoned friends saying their pal preferred a burger to them.
The fast food chain had to remove the software application as it saw more than 230,000 friends "sacrificed" for burgers.
"While Facebook was a great sport, they did ask for changes that would have resulted in a different approach to our application," Sky News quoted a Burger King spokesperson as saying.
The spokesperson added: "Ultimately, based on philosophical differences, we decided to conclude the campaign."
Facebook on the other hand said: "We encourage creativity from developers and companies using Facebook Platform, but we also must ensure that applications meet users' expectations.
"After constructive conversations with Burger King and the developer of the application, they have decided to conclude their campaign rather than continue with the restrictions we placed on their application."