A 'Public Health Responsibility Deal' has been signed between the Government and 150 firms to encourage responsible drinking, eating and a healthy lifestyle.
Following the deal Heineken has decided to lower the alcohol content of one of its major brands, Strongbow from 5.3 to 4.3%, while Asda will ban promotional drink offers at store entrances. Other initiatives include- new warnings on the labels of 80% drinks and a ban on drink advertisement within 100yards from a school.
AdvertisementWhile fast food joints likeMcDonald's, Subway, PepsiCo and Pizza Hut have decided to reduce the sugar and salt content in their products and improve labeling.
However, citing concerns whether the agreement will have any impact the British Medical Association (BMA), the Royal College of Physicians (RCP), Alcohol Concern, British Liver Trust, British Association for the Study of the Liver and the Institute for Alcohol Studies are pulling out of the agreement.