'Public Health Responsibility Deal' has been signed between the Government and 150
firms to encourage responsible drinking, eating and a healthy lifestyle.
the deal Heineken has decided to lower the alcohol content of one of its major
brands, Strongbow from 5.3 to 4.3%, while Asda will ban promotional drink
offers at store entrances. Other initiatives include- new warnings on the labels
of 80% drinks and a ban on drink advertisement within 100yards from a school.
While fast food joints likeMcDonald's,
Subway, PepsiCo and Pizza Hut have decided to reduce the sugar and salt content
in their products and improve labeling.
citing concerns whether the agreement will have any impact the British Medical
Association (BMA), the Royal College of Physicians (RCP), Alcohol
Concern, British Liver Trust, British Association for the Study of the Liver
and the Institute for Alcohol Studies are pulling out of the agreement.