underWAY(TM) Expands Its Distribution

Thursday, May 13, 2010 General News J E 4
Company Forecasts 5000 Locations by 4th Quarter 2010

BOCA RATON, Fla., May 13 /PRNewswire/ -- The trailblazing company whose Smart for Life cookie diet products have become the fastest-growing weight management company in America is proud to announce its sister company; Better Health Beverage's underWAY(TM) has commenced introducing its products for distribution in February 2010 and has now achieved, in 3 1/2 short months, placement in 1600 locations nationwide in the Retail and Drug Channels. Retailers are offering customers the underWAY(TM) appetite-suppressing beverage in 4-packs, 24-count cases and single bottles all available in three delicious flavors.

"We feel that in our first year, 2010, we will have surpassed 5000 locations in North America covering the Food, Drug, Mass and Club store category," said Richard Kayne, CEO of Better Health Beverage. "This growth parallels underWAY(TM)'s burgeoning Internet presence, which continues to grow exponentially."

Co-host of ABC's Dancing with the Stars celebrity and "momtrepreneur" Brooke Burke was named brand spokesperson by underWAY(TM). "I am proud to align myself with a product that provides the first real solution to a common problem faced by everyone - hunger pangs," said Brooke Burke. "As a busy mother of four children with a hectic work schedule, I try to eat healthy and maintain energy and underWAY gives me an easily portable solution to keep me feeling full through to my next healthy meal or snack."

underWAY's key ingredient HeroFiber(TM) was developed by Dr. Sasson Moulavi (Dr. Sass), M.D., a Board Certified Bariatric Physician and graduate of University of Toronto and McGill University, who has dedicated his life's work to finding easily palatable solutions to help Americans curb their hunger. HeroFiber helps to fill the stomach and reduce hunger pains, allowing dieters to consume less. In addition to all the healthy appetite-suppressing fiber in every 16oz. naturally flavored underWAY bottle, the three all-natural flavors - Acai-Pomegranate, Grape and Orange - have consumers raving about the taste. With a mere 10 (low glycemic) calories per serving, and no hidden sugars, sodium or caffeine, underWAY(TM) is truly the healthy way to put hunger on hold.  

For more information, please visit or contact Jessica Lieberman or Roxanne Ierino of Behrman Communications at 212.986.7000 |  

High-resolution photos, TV spots and interviews are available upon request.

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at

SOURCE Better Health Beverage



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