BOCA RATON, Fla., May 5 This month, the trailblazing company whose Smart for Life cookie diet products have become the fastest-growing weight management company in North America now introduces underWAY(TM) - a scientifically formulated, appetite-suppressing line of great tasting healthy beverages. Better Health Beverage is proud to announce that underWAY, in 3 delicious flavors, is now available in USA Drug under these banners: USA DRUG in Arkansas, May's Drug Stores, Med-X Drug Stores, and Drug Warehouse Stores in Oklahoma and Missouri, as well as large Super D stores in Arkansas, Mississippi, Missouri, and Tennessee.
Co-host of ABC's Dancing with the Stars, celebrity and "momtrepreneur" Brooke Burke was named brand spokesperson by underWAY(TM). "I am proud to align myself with a product that provides the first real solution to a common problem faced by everyone - hunger pangs," said Brooke Burke. "As a busy mother of four children with a hectic work schedule, I try to eat healthy and maintain energy and underWAY gives me an easily portable solution to keep me feeling full through to my next healthy meal or snack."
"Following a successful launch of our Smart for Life products within USA Drug, we're excited to launch underWAY," said Richard Kayne, COO of Better Health Beverage. "In addition, to support our product launch with USA Drug, a regional TV media campaign will launch on May 3rd to help support the trial and traffic for the USA Drug."
underWAY's key ingredient HeroFiber(TM) was developed by Dr. Sasson Moulavi (Dr. Sass), M.D., a Board Certified Bariatric Physician and graduate of University of Toronto and McGill University, who has dedicated his life's work to finding easily palatable solutions to help Americans curb their hunger. HeroFiber helps to fill the stomach and reduce hunger pains, allowing dieters to consume less. In addition to all the healthy appetite-suppressing fiber in every 16oz. naturally flavored underWAY bottle, the two all-natural flavors - Acai-Pomegranate and Orange - have consumers raving about the taste. With a mere 10 (low glycemic) calories per serving, and no hidden sugars, sodium or caffeine, underWAY(TM) is truly the healthy way to put hunger on hold.
Over the past 20 years, the USA Drug family, which includes USA Drug, Super D Drugs, May's Drug Stores, Drug Warehouse, and Med-X Drugs, has grown to more than 150 stores. USA Drug pharmacies were designed to handle large numbers of customers while providing a down-home, friendly atmosphere. USA Drug strives to maintain a continuously evolving retail format to better provide customers the best products and services at the lowest prices.
For more information, please visit http://www.under-way.com or contact:
Jessica Lieberman or Roxanne Ierino of Behrman Communications at 212.986.7000
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High-resolution photos, TV spots and interviews are available upon request.
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SOURCE Better Health Beverage