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Survey Reveals Majority of American Women Believe Healthy Eating Key to Beating Winter Blues, Re-Energizing for Spring

Friday, March 26, 2010 Lifestyle and Wellness News
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BATTLE CREEK, Mich., March 25 While spring signals lighter and brighter days, a new survey(1) of women 45 and older in the United States revealed that the majority of women (61 percent) feel sluggish at least once a week, and 66 percent attribute this to unhealthy eating. This feeling of sluggishness can be particularly prevalent during the months leading up to Daylight Savings Time, as winter conditions are often marked by heavier comfort foods and less frequent exercise.
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According to the survey, fielded by Kellogg Company and Braun Research, women also attribute this wintertime sluggishness to other factors, including a lack of exercise (75 percent) and sitting for long periods of time (64 percent). However the majority, or two-thirds, agreed that the key to overcoming winter-weather sluggishness is eating healthier foods. And All-Bran® products are here to help.
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Studies report that increasing fiber intake can result in consumers feeling lighter and more comfortable, as well as reduced fatigue(2). So, to help women feel renewed this spring the makers of All-Bran® products are offering five refreshing, spring-inspired recipes that help get the body back on track to take advantage of the lighter and brighter days of spring.

From sweet to savory, all five recipes provide simple ways to incorporate fiber into every meal, offering at least 3 grams of fiber per serving, per recipe. You can also try the All-Bran 7-Day Promise(TM) to increase fiber intake by including one serving of All-Bran® in your daily diet. These recipes and others can be found at www.All-Bran.com.

"Including All-Bran cereal as a part of meals, from breakfast and dinner, to hors d'oeuvres and dessert, allows women to increase their daily fiber intake while enjoying new tastes throughout the day," said Cheryl Dolven, registered dietitian and Kellogg Company director of nutrition. "Coupling these new recipes with the All-Bran 7-Day Promise is a great way to get nearly half of the daily fiber the body needs."

(1) Phone survey of 500 American women age 45 and older in the United States. The survey was conducted by Braun Research between January 28-31, 2010, by a mix of land and cellular phones. The margin of error is +/- 4.4 percent.

(2) Smith A et al (2001) High fiber cereals reduce fatigue. Appetite 37: 1-3.3 All-Bran® cereal, as a part of a high fiber diet, helps promote digestive health.

Seven Days to a Better Feeling You

Taking the All-Bran 7-Day Promise(TM)(3) is an easy way to incorporate the daily fiber that your body needs; 25 grams of fiber for most adult women and 38 grams of fiber for most adult men. While the five new spring-inspired recipes include All-Bran® Original cereal and All-Bran® Complete Wheat Flakes cereal, All-Bran® also offers hundreds of recipes featuring All-Bran® Bran Buds®, such as Bran Buds® with Fruit and Yogurt. All-Bran® Bran Buds® offers 51 percent of your recommended daily fiber per serving, and as with all varieties of All-Bran®, it cleanses your system helping you feel lighter, happier and more energetic. No complicated meal plans, or counting calories; simply incorporate one serving of Kellogg's® All-Bran® into your diet per day, for seven days.

(3) All-Bran® cereal, as a part of a high fiber diet, helps promote digestive health.

Consumers who complete the All-Bran 7-Day Promise(TM) may see improvements in overall digestive health, including changes in regularity, feeling as if they have more energy, and less bloating and sluggishness.

With four varieties of All-Bran® cereal and new All-Bran(TM) recipes, there are plenty of tasty ways to fit fiber into your diet. Learn more about the All-Bran 7-Day Promise(TM) at www.All-Bran.com.

About Kellogg Company

With 2009 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries. For more information, visit www.kelloggcompany.com. Kellogg's Corporate Responsibility report, including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to nutrition, visit www.kelloggsnutrition.com.

-- Crunchy Bananas with Greek Yogurt: Slices of banana coated with Kellogg's® All-Bran® Complete Wheat Flakes cereal, baked until crisp and served with sweetened low-fat Greek yogurt. -- Mac and Cheese: Rich and creamy mac and cheese with a crunchy Kellogg's® All-Bran® Original cereal and Parmesan topping. -- Cranberry Chicken Burgers: Tart dried cranberries lend pizzazz to these grilled chicken burgers. -- No Bake Strawberry Granola Bars: Kellogg's® All-Bran® Strawberry Medley cereal melds with mixed dried fruits, creating a chewy, crunchy granola bar. -- Baked Goat Cheese Salad: Rounds of fresh goat cheese rolled in Kellogg's® All-Bran® Original cereal and herbs, baked and served on a green salad.

SOURCE Kellogg Company
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