Health Press Release

  • Make sure the press release is newsworthy.
  • Tell the audience that the information is intended for them and why they should continue to read it. 
  • Start with a brief description of the news, then distinguish who announced it, and not the other way around. 
  • Ask yourself, "How are people going to relate to this and will they be able to connect?"
  • Make sure the first 10 words of your release are effective, as they are the most important.
  • Avoid excessive use of adjectives and fancy language.
  • Deal with the facts.
  • Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.
  • Make sure you wait until you have something with enough substance to issue a release.
  • Make it as easy as possible for media representatives to do their jobs.

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