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maurices Introduces Limited Edition Sophie the Springer Spaniel to Support the American Cancer Society

Wednesday, October 31, 2007 General News
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DULUTH, Minn., Oct. 30 maurices, the leading small townspecialty store and fashion authority, introduces a new way for customers tojoin in on the fight against cancer this holiday season with Sophie theSpringer Spaniel. The adorable plush toy will retail for $5.00 and mauriceswill contribute $2.50 from each sale to the American Cancer Society to supportlocal and national initiatives.
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"We believe in supporting causes that touch the lives of our customers andassociates," said Vivian Behrens, Senior Vice President, Chief MarketingOfficer, dressbarn, inc. "That's why we are confident that our shoppers willadd Sophie to their holiday shopping list to help us raise funds to fightcancer and spread the joy of hugs and hope this season."
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This year, maurices hopes to raise $125,000 for the American CancerSociety from sales of Sophie the Springer Spaniel. Together with customers andassociates, dressbarn, inc., has proudly contributed over 3.5 million dollarsto the American Cancer Society for the fight against cancer. In addition toraising funds, maurices stores nationwide will donate over 3,000 "Sophies" tolocal hospitals for children who are fighting serious illnesses. Sophie theSpringer Spaniel, who wears a fashionable knit scarf, will be available in themore than 600 maurices stores nationwide from November 5, 2007, throughJanuary 15, 2008.

The American Cancer Society is the nationwide, community-based voluntaryhealth organization dedicated to eliminating cancer as a major health problem.The Society's goals are to prevent cancer, save lives, and diminish sufferingfrom cancer. For cancer information, please call 1-800-ACS-2345 or visitcancer.org.

About maurices

Established in 1931 with a single store in Duluth, Minnesota, maurices iswholly owned by dressbarn, inc. (Nasdaq: DBRN). Today, maurices operates morethan 600 specialty stores nationwide and is continuing to grow with anestimated 50 store openings annually for the coming years.maurices.com

SOURCE maurices
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