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fitbook(TM) junior Earns Coveted Parent Tested Parent Approved Seal of Approval

Tuesday, August 24, 2010 General News J E 4
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COSTA MESA, Calif., Aug. 24 Orange County, CA-based fitlosophy, inc. is proud to announce that the children's version of their flagship fitbook(TM) fitness and nutrition journal, fitbook(TM) junior, has been awarded the influential Parent Tested Parent Approved Seal of Approval for excellence in family products.

(Photo: http://photos.prnewswire.com/prnh/20100824/LA54009)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100824/LA54009)

Consumers looking for practical, high-quality products and services can rest assured knowing that products bearing the PTPA Media "Winner" Seal are all "Parent Tested, Parent Approved(TM)."

fitbook junior(TM), the first-ever goal-oriented activity + nutrition journal for children, was among many entries from across North America competing to earn the Parent Tested Parent Approved(TM) Seal for the Fall 2010 campaign. Because independent parent volunteers evaluate these products in their own homes, PTPA winners are chosen based on merit and consumer experience - not on commercial considerations. As a result, the Parent Tested Parent Approved(TM) Seal has quickly gained recognition as an international leader in certifying consumer products for quality, effectiveness and value.

"We created fitbook junior to provide parents and teachers with a creative way to engage children and promote a healthy lifestyle, while providing a fun, interactive experience for the little ones. Being honored with the PTPA Seal of Approval is a sign that we're making strides in changing the shape of our world by starting when they're young," states founder and chief fitlosopher, Angela Manzanares.

According to a research conducted by fitlosophy inc, 87% of parents reported seeing a "noticeable change" in their child's awareness of eating healthier, choosing more nutritious food, and being more active on a daily basis when using fitbook junior. "We are thrilled to report the majority of the kiddo's surveyed described fitbook junior as 'AWESOME' and the majority of parents said it was an "educational and effective" tool, giving fitbook junior an 'A' when asked to give it a grade," said Manzanares.

"At PTPA Media, we are proud to play a role in certifying innovative new products that families can trust," says Sharon Vinderine, president and founder of PTPA Media Inc. "It's a win-win. By improving communication between manufacturers and consumers, we are helping companies serve their market better, and helping families identify products that have been tested and recommended by their peers."

fitbook(TM) junior

fitbook(TM) junior is a fun, interactive, and goal-oriented fitness + nutrition journal for teaching kiddos to live a healthy, active lifestyle using a unique 3-step planning system to help children set goals, establish healthy habits, and earn rewards. Complete with stickers and a 'coach guide', fitbook(TM) junior teaches kids to set "big" 12-week goals, establish smaller weekly goals for home, school, fitness, and nutrition, and then track their progress on a daily basis. At just 5.5", fitbook(TM) junior packs a punch in utility with a pint-sized red pen, a nifty strap for a page marker, and a handy pocket in the back for stashing a school I.D. or lunch money. Appropriate for kids ages 5-12, the USA-made product retails for $22.95 and is printed on recycled paper. For more information, please visit: www.getfitbook.com.

About fitlosophy, inc.

Based in Orange County, California, fitlosophy, inc. is the creator of fitbook(TM), a revolutionary line of fitness journals that have transformed the way people reach their fitness goals. fitlosophy's mission is to inspire people to live a healthy, active lifestyle by motivating and supporting them with innovative products, to redefine how people integrate fitness into their lifestyle. The company's founder, Angela Manzanares, embraces a fit life and has a passion for positively influencing the lives of others. Our mantra at fitlosophy: live life fit. Learn more about fitlosophy online at www.getfitbook.com.

About PTPA Media Inc.

About PTPA Media: PTPA Media provides an objective framework for appraising and promoting new products designed to enrich family living. The company's mission is to marry innovative companies with discerning consumers, to improve families' access to quality products and services. For more information visit www.ptpamedia.com or contact Sharon Vinderine at (905)738-1447 x224.

CONTACT: Angela Manzanares fitlosophy, inc. ph. (714) 716-6107 angela@getfitbook.com

SOURCE fitlosophy, inc.
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