eDiets.com(R) Announces Meal Delivery Marketing Partnership With Gold's Gym Franchise Network

Saturday, September 19, 2009 General News
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FORT LAUDERDALE, Fla., July 1 eDiets.com, Inc. (Nasdaq: DIET), a leading provider of convenient at-home diet, fitness and healthy lifestyle solutions, today announced a marketing partnership with Gold's Gym franchise network, in which eDiets' fresh-prepared meal delivery service will be promoted to Gold's Gym clients through the company's more than 400 franchise gym locations nationwide. The partnership will allow for greater visibility of eDiets' award-winning, fresh-prepared diet meal delivery service while giving Gold's Gym members access to healthy weight loss options.

"We are pleased to be working with Gold's Gym extensive franchise network to market our fresh-prepared meal delivery service," said Kevin McGrath, President and Chief Executive Officer of eDiets.com. "This is a wonderful cost efficient way to reach new prospective customers and create valuable relationships. This partnership will leverage both companies' strengths to advance new customer acquisition, while fulfilling the needs of our members."

Gold's Gym Franchise Association Executive Director Ginger Collins has personally tried the program and stated, "The GGFA is very excited with the eDiets fresh-prepared prepared meal delivery product quality and newly formed partnership. Gold's Gym franchisees will now have another powerful tool to assist their members in meeting their healthy lifestyle goals."

Gold's Gym is the fourth partner to sign on for eDiets' marketing partnership program. eDiets announced similar partnership agreements with Snap Fitness, Diversified Health and Fitness and Lady of America earlier this year.

About eDiets

eDiets.com, Inc. is a leading provider of personalized nutrition, fitness and weight-loss programs. eDiets currently features its award-winning, fresh-prepared diet meal delivery service as one of the more than 20 popular diet plans sold directly to members on its flagship site, www.eDiets.com. The company also provides a broad range of customized wellness and weight management solutions for Fortune 500 clients. eDiets.com's unique infrastructure offers businesses, as well as individuals, an end-to-end solution strategically tailored to meet its customers' specific goals of achieving a healthy lifestyle. For more information, please call 310-954-1105 or visit www.eDiets.com.

Safe Harbor Statement

Statements which are not historical in nature are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties which could cause the actual results, performance or achievements to be materially different from those which may be expressed or implied by such statements. These risks and uncertainties include, among others, that we will not be able to obtain sufficient and/or acceptable outside financing (when and if required); changes in general economic and business conditions; changes in product acceptance by consumers; a decline in the effectiveness of sales and marketing efforts; loss of market share and pressure on prices resulting from competition; significant investments in our technology platform, marketing plans, and product development to remain competitive with other online providers of healthy living and weight loss plans, many of which may be found to offer superior and more varied features than our plans and may also be offered for free; volatility in the advertising markets; any delay, disruption, or suspension of our supply of prepared meals from our vendor; changes in consumer preferences and discretionary spending; product liability and other risks from the sale of ingested products; regulatory actions affecting our marketing activities; and the outcome of litigation pending against us. For additional information regarding these and other risks and uncertainties associated with eDiets.com's business, reference is made to our Annual Report on Form 10-K for the year ended December 31, 2008, and other reports filed from time to time with the Securities and Exchange Commission. All forward-looking statements are current only as of the date on which such statements are made. We do not undertake any obligation to publicly update any forward- looking statements.

Investor Relations Contact: John Mills ICR, Inc. 310-954-1105 John.Mills@icrinc.com

SOURCE eDiets.com, Inc.


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