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bwin and Harvard Medical School Faculty Sign 5-Year Research Cooperation Agreement

Monday, December 15, 2008 General News J E 4
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VIENNA, Austria, December 15 bwin, the world'sleading online gaming company, and the Division on Addictions at theCambridge Health Alliance, a Harvard Medical School Teaching Affiliate, havejust signed an agreement for research collaboration for five years. Theresearch objective is to use scientific evidence to create the safestpossible online gaming environment by implementing the findings of theworld's largest longitudinal study.

The Division on Addictions at the Cambridge Health Alliance, a HarvardMedical School Teaching Affiliate, has been working with bwin for the lastthree years setting new standards for the industry, developing and testingempirically-supported new responsible gaming initiatives, and providingcustomers with responsible gaming information and tools. This research hasjust been extended for another five years. The prime research objective is toestablish a scientific evidence base that can guide the development of safe,recreational gaming environments and prevent the emergence of gaming-relatedproblems as well as reduce any such problems that already exist.

"bwin has taken the industry's leading position for corporate socialresponsibility. Their commitment to the scientific process and unwillingnessto take shortcuts to achieve short-term gains is noteworthy and indicative ofits commitment to the health and welfare of its subscribers. Through itsrelationship with the Division on Addictions, bwin has supported numerousscientific inquiries, including the first ever scientific longitudinal studyof actual internet gaming behavior, numerous scientific publications, andeditorial position statements. bwin has integrated responsible gaming effortsinto its business practices and made empirically-supported self-helpresources available to its subscribers," says Dr. Howard Shaffer, Associateprofessor at Harvard Medical School and Director of the Division onAddictions.

The scientific studies analyzed the data of over 47,000 customers over a36-month period, making it the largest longitudinal study of its kindworldwide. Because it relies on actual customer data and not self-reportedresults, the results are not influenced by customer recall or interpretation.The intention is to expand and enhance the responsible gaming activities intoa systematic program of responsible gaming tools and applications.

"We need to understand what goes on in consumers' minds and be able toanswer fundamental questions about online gaming based on scientific evidence- and not based on speculation. Ultimately, we are interested in creatingbehavioral models capable of predicting certain outcomes. Therefore, we areworking towards establishing the scientific foundation that will yieldalgorithms capable of identifying risk patterns associated with disorderedgambling so that we can prevent them," states Manfred Bodner, Co-CEO of bwin.For further inquiries: Press: Kevin O'Neal, Press Officer bwin Interactive Entertainment AG Borsegasse 11, 1010 Vienna, Austria Tel.: +43(0)50-858-24010 E-mail: press@bwin.org http://www.bwin.ag Investors: Konrad Sveceny, Investor Relations bwin Interactive Entertainment AG Borsegasse 11, 1010 Vienna, Austria Tel.: +43(0)50-858-20017 E-mail: investorrelations@bwin.org http://www.bwin.ag

SOURCE bwin Interactive Entertainment AG
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