Open defecation is an issue that has been spoken about at great length in the recent past and till today, there is a lot of ground to cover when it comes to a change in mindset and change in habits. The problem has been undermined for many years, inspite of its gravity and serious implications on the social life of rural women. There are a few brands that have taken the onus of pursuing the cause and educating the masses on the need to stop defecating in the open. This initiative has especially gained steam after the Government of India's clarion call to all Indians under Swachh Bharat Mission. Asserting its role as a change agent for the cause, Astral Pipes has associated with Akshay Kumar's satirical comedy 'Toilet Ek Prem Katha'.
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The film will not only address an inherent hygiene problem in a lighter way, but also deal with myths that are set in stone since ages. Not having access to basic facilities like a toilet in rural India leads to many botherations, more so with women whose safety is ignored and compromised. So much so that, it is almost a torture for rural women; these women are teased, taunted and harassed while going out to relieve themselves. 'Toilet Ek Prem Katha' highlights this plight and throws light on the dark spots.
Sharing his thoughts on the need to be associated with this social cause, Kairav Engineer, Sr. Business Development Manager, Astral said: "Astral Pipes is a leader in the CPVC pipes category. Our leadership is attributed to our single-minded focus on innovating to create efficient water management products. But, at one end where we are pioneering products that improve the quality of sanitation management in our country, there are still thousands of women who are denied basic sanitation, forcing them to resort to open defecation. With this campaign, we are not only hoping to spark a realisation about the evils of open defecation amongst those who are the most inflicted, but also support the Government's Swacch Bharat initiative by creating awareness among masses and playing our part as a responsible corporate citizen."
This association will help generate more buzz around the burning issue and certainly lay down a marker for behavioral shift in rural India.
About Astral:
Astral Poly Technik Limited was established in 1996 with the aim to manufacture pro-India plumbing and drainage systems in the country. While serving the plumbing needs of millions of houses, the company adds extra mileage to India's developing real estate fraternity. Our contribution to the plumbing industry in the form of being pro-innovative bears the hallmark of unbeaten quality. Astral Poly Technik is equipped with three production facilities to manufacture plumbing systems, drainage systems, agriculture, industrial and electrical conduit pipes with all kinds of necessary fittings.
We are also known as a pro-customers' company as we serve with an intention of taking excellence to new heights. Through our quality products and services, we have also achieved the benchmark of being a Pro-India Company in numerous ways.
Astral has set a new benchmark in the adhesives industry, by acquiring adhesives companies in India, UK and US, to provide the right match for every requirement across residential, commercial and institutional segments. The facilities are equipped with modern features and state-of-the-art technology.
Media Contact:
Yogen Parikh
[email protected]
+91-9099964406
Dept. Manager Branding
Astral Poly Technik Ltd.
