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Zipfizz(R) Blows Away Competition

Wednesday, September 19, 2007 General News J E 4
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MILL CREEK, Wash., Sept. 18 Zipfizz announced today thatit is on track to sell more than $30 million of its line of healthy,all-natural energy drinks in 2007. The company, which was founded in 2004 bypresident and CEO Riley Livingston, has recently announced major new additionsto its product line and launched its first TV advertising campaign.

Zipfizz, which comes in four flavors (citrus, berry, pink lemonade andnewly introduced orange soda), has 10 calories, no sugar, and just 2 netcarbohydrates. It contains 25 nutrients that give an energy boost usually inabout 15 minutes. The powdered formula when mixed with 16 to 20 ounces ofwater transforms into a healthy, energizing performance drink that tastesgreat and refreshes.

"We were the first to introduce an energy drink in a powdered formulationthat comes in our trademarked, resealable tube," Livingston said. "The publichas responded very enthusiastically to our packaging and Zipfizz has developeda real following from athletes, office workers, students and people from allwalks of life who are looking for a healthy energy boost."

Livingston said fad drinks -- like the newly introduced "Blow" that ispackaged like a vial of cocaine -- are "gimmick products" that try tocapitalize on the powdered delivery that Zipfizz pioneered. "We'verevolutionized the way people consume energy drinks," he said.

Livingston said Zipfizz has produced three TV commercials that focus onthe healthy, energy boosting aspect of the company's flagship product. The30-second commercials, which feature a boxer, golfer and workout scenario,focus on the all-natural aspect of the product as well as showcase how Zipfizzis used. The company recently launched a successful ad campaign in theSeattle marketplace and is now in process of rolling out a larger campaign inother key target markets.

In addition to the original Zipfizz powder, the company markets theZipfizz Liquid Shot(TM) and Immune Fizz(TM). Zipfizz Liquid Shot is a 4 oz.serving that delivers a long lasting energy boost. It contains a balance ofB-12 and electrolytes, which help replenish the body. The all-natural, energydrink contains no sugar and delivers fast results without all the liquid andbloating. Zipfizz Liquid Shot initially came in fruit punch flavor. Thecompany recently announced the introduction of mango, passion fruit and orangeflavors.

Immune Fizz is a daily immune boost, multi vitamin with electrolytes whichcomes in a powder form and is packaged in a slim, single-serving pack. Itcontains only 10 calories, no sugar, and just 2 carbohydrates. Theeffervescent formula, when mixed with 16 to 20 ounces of water, offers28 nutrients and vitamins.

Zipfizz products are available at Costco, QFC, Sam's Clubs, Walgreens,Safeway, Vitamin Shoppe and other retailers. For more information, pleasevisit http://www.zipfizz.com.For more information: Mark Leonard Next Level Communications 847-267-9660 mark@reachthenextlevel.com

SOURCE Zipfizz
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