FT. LAUDERDALE, Fla., Aug. 12 Recent statistics from the National Institutes of Health show that more than 50 percent of the adult population in the US is overweight and nearly 25 percent is obese. Among the long list of benefits of weight loss are improved self-esteem, social acceptance, and a longer and happier life. Research has consistently shown that bariatric surgery is the only way to achieve long-term, sustainable weight loss for most obese individuals.
oBand - currently with centers in LA and Las Vegas and plans to expand around the nation - has chosen Zimmerman Advertising as its full-service agency of record. oBand is a network of outpatient surgical facilities specializing in state-of-the-art adjustable and reversible gastric banding procedures. oBand is fully accredited by the American College of Surgeons and represents a $10 million win for Zimmerman. Initial work will debut in September.
According to Zev Auerbach, Zimmerman Creative Partner, Zimmerman and oBand are a good fit because both companies are dedicated to achieving measurable results. "The promise of weight loss in the industry is as ineffective and passive as the surgeon general's warning on cigarettes: it is not driving enough behavioral change. Our research revealed that it's not just about losing weight, but rather letting go of old habits. It's about starting over. . .letting go of your old life and starting a healthy new life."
"oBand believes it has a concept that can be expanded significantly," Auerbach continues. "They just need to find the precise formula to make it happen, and that's what Zimmerman has been tapped to do. The trigger to action is freedom, not restriction."
"We took a good look at the success Zimmerman has had with clients in a wide cross-section of industries," says Isaac Verbakh, oBand's CEO, "including automotive, real estate, restaurant chains and home furnishings. What really gave us the confidence to choose Zimmerman was what they had done for a brand in a field similar to ours - Dentalworks (backed in part by North Peak and Dell Capital), has shown significant improvement, even in a down economy when the industry as a whole showed decline."
Adds Jordan Zimmerman, Founder and CEO of Zimmerman, "Our experience taking our proprietary Brandtailing(TM) model into the health and wellness industry - with brands like Long's Drugs, Vitamin Shoppe and Smart for Life - provides us an undeniable advantage, and the necessary tools, to drive success in the sector."
oBand Surgery Centers, Inc is a leading bariatric network of outpatient surgical facilities owned and operated by nationally recognized Lap Band surgeons. oBand's board certified bariatric surgeons are among the few American specialists experienced in the state of the art adjustable and reversible gastric banding procedure. oBand expert surgeons have successfully performed thousands of bariatric procedures.
oBand's mission is to promote, encourage and enhance outpatient bariatric surgical care, research and education for the benefit of all patients. The facilities are physician designed to provide a uniquely comprehensive environment focused on the safest, most effective minimally invasive surgical treatment and care of obesity. For more information visit www.obandcenters.com.
About Zimmerman Advertising
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group(TM) company, is the country's leading national retail brand builder, and the 14th largest advertising agency in the United States according to Adweek, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Atlanta. For more about the real people at Zimmerman, visit the agency's blogspot: www.yousleepwhenyoudie.com .
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Zimmerman Advertising