Zhena's Gypsy Tea Joins The Breast Cancer Research Foundation(R) Drink Pink-Think Pink Campaign to Brew Awareness

Thursday, September 17, 2009 General News
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OJAI, Calif., Sept. 15 Zhena's Gypsy Tea, the innovative tea company, turns up the heat on the battle against breast cancer with its campaign dedicated to urging awareness, preventing breast cancer and finding a cure. Spearheaded by the slogan; Drink Pink-Think Pink, a 70 cent donation of each sale of a the company's popular PINK SUPERBERRY TEA for Women's Health will go directly to The Breast Cancer Research Foundation(R) (BCRF), in support of finding a cure and funding clinical and genetic research worldwide.

"The drive which runs through October 31st helps raise increasing awareness as well as funding, research and treatment for the approximately 194,000 women who are diagnosed annually with breast cancer," said company founder, Zhena Muzyka. "We are proud to extend an opportunity for our customers to join us in the very important fight to eradicate this disease in our lifetime."

Company Director of Sales, Christyne Baxter, added, "At the core of dedicating ourselves to positive change, and as a WBENC Certified Woman Owned Business and Enterprising Women of the Year Award Winner, we created Pink Tea for Women's Health to be a shared catalyst to honor all mothers, daughters, sisters and wives. Our partnership with The Breast Cancer Research Foundation underscores our commitment to make a difference in the lives of millions of women and in the lives of those who love them."

Marrying the antioxidant superpower of superberries with the naturally occurring catechin polyphenols already rich in green tea, each signature offering of Pink tea is a lush harmonious blend of superior top-tier sencha green tea, and densely packed antioxidant superberries, full of health-boosting, vitamins and minerals women need for long-term wellness.

Pink offers five delicious USDA Certified Organic and Fair Trade Certified(R) tea experiences:

PomBerry Green Tea, with Pomegranate, Acerola Cherries and Blossoms.

CherryBerry Green Tea, with Cherries, Elderberries and Blossoms.

WholeBerry Green Tea, with Cranberries, Blueberries and Strawberries.

AcaiBerry Green Tea, with Acai Berries, Blueberries and Citrus.

CacaoBerry Naturally Caffeine-Free Rooibos, with Raspberries, Cacao and Dark Chocolate.

Packaged in recyclable, air-tight embossed tins containing 15 eco-friendly, biodegradable silken COUTURE full-leaf tea bags made of GMO free, corn silk, Pink Tea for Women's Health has a suggested retail price of $9.95.

About Zhena's Gypsy Tea

Headquartered in Ojai, California, Zhena's Gypsy Tea is a pro-active purpose based brand, whose goal it is to make a difference in people's lives by offering only premium teas that benefit consumer's health and the health of the planet. A socially responsible business with a commitment to improve the social and environmental well-being of the world, through its unique offerings of prized and exquisite Fair Trade(TM), organic and Biodynamic (R) teas and herbs, the company works toward social justice, humanitarian causes and earth-friendly, sustainable, ethical business. For more information on Pink Superberry Tea for Women's Health, or for samples, please contact Raluca State and Erin Janzer, SYNDICATE, raluca@syndicate-la.com and erin@syndicate-la.com or 310.691.8575.

About The Breast Cancer Research Foundation

The Breast Cancer Research Foundation(R) was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. In 2008 for the seventh consecutive year, BCRF received Charity Navigator's highest rating, outperforming over 99% of the evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.

SOURCE Zhena's Gypsy Tea

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