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Zeno Participates in Teen Choice Awards

Tuesday, August 21, 2007 General News J E 4
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HOUSTON, Aug. 21 Tyrell Inc., the creators of Zeno, aninnovative handheld medical device used in the treatment of acne, isparticipating in the 2007 Teen Choice Awards on FOX. Zeno will be theexclusive acne treatment product featured in the official gift basket andshowcased at the Tiger Electronics Celebrity Retreat produced by BackstageCreations. The award show will air live on August 26, from the GibsonAmphitheatre, Universal City, Calif.

"The Teen Choice Awards is always a fun show with a young, vibrantaudience," said Robert Conrad, Zeno inventor and Tyrell COO. "The showattracts the biggest celebrities and is a huge hit with teenagers across thecountry. It is the perfect outlet to reach both celebrities and teenagers whoface common acne breakouts."

The Teen Choice Awards is famous for handing out surfboards instead oftrophies for creative award categories such as "best lip lock" and "best moviehissy fit." Teenagers vote for their favorite stars in music, film andtelevision to determine winners.

"We thought that Zeno's product would be a key draw for the teen audience,especially in this day and age of HD broadcasts. Teens' skin needs to be evenmore camera-ready than ever before," said Karen Wood, president, BackstageCreations.

Zeno, the first FDA-approved medical device designed to treat mild tomoderate acne, has 90 percent efficacy in clinical trials -- resolving mostblemishes within 24 to 48 hours. By delivering a precisely controlledlow-level heat dose directly to the pimple, Zeno makes the acne-causingbacteria self-destruct. This medical device is a safe, quick and effectivealternative to other over-the-counter acne treatments.

For a list of retailers and more information about Zeno, visithttp://www.myzeno.com.

About Tyrell, Inc., and Zeno(R)

Established in Houston in September 2002, Tyrell, Inc., is the pioneer inan exciting new category of home-based medical devices. The company was formedto develop and launch Zeno, a product set to revolutionize over-the-countertreatment of acne pimples. Using proprietary ClearPoint(R) technology, thiselectronic medical device applies sustained heat therapy to destroy thebacteria that causes common acne, dramatically reducing the healing time ofpimples. For more information, visit http://www.myzeno.com.Contact: Jordan Keene Richards Partners 214-891-5085 jordan_keene@richards.com Lee Stranathan Tyrell, Inc. 281-453-1406 lstranathan@tyrell-inc.com

SOURCE Tyrell, Inc., and Zeno
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