MINNEAPOLIS, Oct. 11 With one million U.S. women nowliving with undiagnosed breast cancer, and diagnoses in men forecast to rise,Yoplait(R) is challenging adults nationwide to get real about routine exams.Yoplait has launched http://www.BeABreastCancerChampion.com, a Web site wherevisitors can take the "Be a Breast Cancer Champion" Pledge and commit tobetter breast health.
(Logo: http://www.newscom.com/cgi-bin/prnh/20071011/NETH048LOGO )
By taking the "Be a Breast Cancer Champion" Pledge, individuals commit toa mammogram, clinical breast exam or breast self-exam. They can also emailfamily and friends from the site, encouraging them to make the samecommitment.
Pledgers will receive monthly emails reminding them to perform theirbreast self-exam or get regular screenings. They can also revisit the Web siteand report how the "Be a Breast Cancer Champion" Pledge has impacted theirlife.
The Pledge is open to everyone in the U.S. who wants to learn about, andcommit to, breast health.
BeABreastCancerChampion.com goes live in time for National Breast CancerAwareness Month, an annual October commemoration.
"Yoplait has long been committed to raising breast cancer awareness andfunding, and to supplying individuals with tools to combat this disease," saidCamille Gibson, vice president of Yoplait. The "Be a Breast Cancer Champion"Pledge is another way women and men can stay vigilant in monitoring theirbreast health."
To honor its commitment to breast health, Yoplait has partnered with SusanG. Komen for the Cure, the leader of the breast cancer movement, since 1999.This year, Yoplait continues to provide programs including Yoplait Championsand Save Lids to Save Lives(R).
2008 Yoplait Champions
On September 18, Yoplait and Susan G. Komen for the Cure launched theirsearch for the 2008 Yoplait Champions, 25 ordinary women and men who are doingextraordinary things in the fight against breast cancer. Each Championreceives a $1,000 donation from Yoplait to the breast cancer charity of theirchoice, totaling $25,000. Nomination forms and criteria are available athttp://www.yoplait.com through November 6, 2007.
Save Lids to Save Lives(R)
The Yoplait Save Lids to Save Lives(R) program gives everyone the chanceto take part in the fight against breast cancer. Now in its ninth year, theSave Lids to Save Lives program calls for ordinary men and women to takeaction in their communities to raise awareness and funds for breast cancer. InSeptember and October, special pink lids will top Yoplait yogurt cups, and forevery lid saved and mailed in through December 31, 2007, Yoplait will donate10 cents to Susan G. Komen for the Cure, up to $1.5 million with a guaranteedminimum donation of $500,000. Further, the money raised by lids redeemed inindividual communities will be donated to the local Affiliates of Susan G.Komen for the Cure in those communities. Every lid and every individualmatters in the fight against breast cancer.
For more than 18 years, Yoplait has been committed to raising awareness ofwomen's issues, including breast cancer, heart health, osteoporosis preventionand fitness. To date, Yoplait and its parent company General Mills havedonated more than $18 million to the breast cancer cause over the past nineyears. In addition to the Save Lids to Save Lives campaign, Yoplait is amember of Susan G. Komen for the Cure's Million-Dollar Council and is theNational Series Presenting Sponsor of the Komen Race for the Cure(R), thelargest and most successful education and fundraising event for breast cancerin the world. Visit http://www.yoplait.com to get involved in the Save Lids toSave Lives program.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would doeverything in her power to end breast cancer fo