LEXINGTON, Ky., Feb. 12 The first of its kind GlobalConsumer Study is here! Never before has the spa community seen a study thatcompares consumer trends in 15 countries. ISPA, working with ResearchInternational, surveyed people in Australia, Austria, Canada, China, France,Germany, India, Italy, Japan, Russia, Singapore, Spain, Thailand, UK and USA,and has compiled the most thorough and up-to-date information on why peoplespa in the 2008 Global Consumer Study. And hands down, in every singlecountry, the number one reason people go to a spa is to relax and relieve orreduce stress.
"We've known stress relief was the primary reason why Americans visitedspas. Now, with the ISPA 2008 Global Consumer Study we know stress is thenumber one reason people visit spas worldwide," said ISPA President LynneMcNees. "Stress affects more than just our lives at work and at home, itaffects our health. So take time to de-stress, by getting a massage; it couldend up saving your health down the road."
The ISPA 2008 Global Consumer Study is available atwww.experienceispa.com.
About Research International
Research International was founded in 1962 and is part of The KantarGroup, the world's largest survey research organization. ResearchInternational's extensive background in globally understanding consumersenables it to interpret the data it receives and to provide insightfulanalysis as to what the data means.
ISPA is recognized worldwide as the leading professional organization andvoice of the spa industry. Founded in 1991, ISPA advances the spa industry byproviding invaluable educational and networking opportunities, promoting thevalue of the spa experience and speaking as the authoritative voice to fosterprofessionalism and growth. More details on ISPA are available atwww.experienceispa.com.
Spas are places devoted to enhancing overall well-being through a variety of
professional services that encourage the renewal of mind, body and spirit.Other key findings from the ISPA 2008 Global Consumer Study include: -- Worldwide, massage is the most popular treatment. -- In North American & Europe, roughly 50% of spa-goers used a gift card. -- The top motivators for visiting a spa are recommendations from family, friends or health care practitioners, and price incentives.