World Triathlon Corporation Announces New Partner
RESEARCH TRIANGLE PARK, N.C., May 10, 2011 /PRNewswire/ -- Today Zeasorb, the number one dermatologist recommended antifungal powder (1), announced its two-year sponsorship of the prestigious Ironman and Ironman 70.3 brands.
Made by Stiefel, a GSK company, Zeasorb powders absorb unwanted moisture, prevent and treat fungi that can cause ailments such as athlete's foot and jock itch and help relieve frictional skin irritation conditions that disproportionately affect athletes due to their rigorous training regimens.
As the official sponsor of the antifungal & anti-chafing categories as well as the presenting sponsor of the 2011 and 2012 Ironman 70.3 Augusta and the 2012 Ironman 70.3 Florida Zeasorb is committed to helping Ironman competitors achieve their goals of peak performance, high endurance and optimal health. Something as seemingly minor as athlete's foot can disrupt an athlete's focus, and affect their performance.
"With Zeasorb, we hope to help athletes achieve their maximum ability and check one more item off of their pre-race preparation list," said Todd Cantrell, director of marketing, Stiefel. "We are excited about our sponsorship of Ironman and as an endurance athlete myself, this partnership is one that's close to my heart."
The sponsorship will include ongoing engagement and on-site activation at Ironman events through 2012. It will also be highlighted on packaging, through digital and social media outreach and consumer engagement via contests, giveaways and more.
"Ironman sponsors bring the absolute best in endurance training equipment and products and we're happy to add Zeasorb to that list," said Mike Pine, Chief Sales Officer, WTC. "We look forward to the brand's support in helping our competitors prepare, perform and achieve their goals."
The Zeasorb family of products is available at leading national retailers such as Walmart, Rite-Aid, CVS and Walgreens, as well as online at Amazon and Drugstore.com and is a brand you can trust. Zeasorb is the number one dermatologist recommended powder to treat fungal infections, and has been available to consumers since 1958.
For more information about Zeasorb, please visit www.zeasorb.com, join the conversation on Facebook or follow Zeasorb on Twitter. For information on Ironman and 70.3, visit www.ironman.com.
(1) Data on File. Stiefel Laboratories, Inc.
About Stiefel, a GSK company
Stiefel, a GSK company, is committed to advancing dermatology and skin science around the world in order to help people better achieve healthier skin. Stiefel's dedication to innovation, along with its focus on pharmaceutical, over-the-counter and aesthetic dermatology products, has established Stiefel as a world leader in the skin health industry. To learn more about Stiefel, visit www.stiefel.com
About World Triathlon Corporation
World Triathlon Corporation (WTC) is a Tampa-based company recognized for athletic excellence, distinguished events and quality products. WTC's growing portfolio includes the Ironman, Ironman 70.3, 5150, Iron Girl and IronKids brands, which have a combined total of more than 180 events worldwide each year. Supported by partners including Ford, Timex, Foster Grant and PowerBar, Ironman is the No.1 user-based sports brand in the world and has been a respected name in triathlon since its inception in 1978.
SOURCE World Triathlon Corporation