Woman's Day Announces Plans to Increase Beauty Editorial
"Our reader is the baby boomer woman and she is intensely interested inliving her life to the fullest, and being the best she can be," said Chesnutt."We based our recent changes on this concept, and readers have been hugelyresponsive. When Woman's Day Lifestyle Director Davida Sidrane, along with herbeauty editor Melissa Matthews, came to me with thoughts on how to enhance ourbeauty coverage, I saw their ideas as a natural extension of our new editorialplatform, Live Well Every Day."
"As every woman knows, when you look in the mirror and like what you see,you feel better about yourself. Our readers want to live healthfully, feelenergetic and look amazing," said Sidrane. "By giving them information on thelatest beauty products and skincare innovations, we will provide even more ofthe tools they are seeking to help them look and feel their absolute best, andmost confident."
Sidrane returns to Woman's Day after serving as home editor for All Youmagazine (Time Inc.) from October 2004-July 2007. Previously, she was thestyle editor at Woman's Day from July 2001-October 2004.
Melissa Matthews joins Woman's Day from Family Circle (Meredith) where sheworked as the associate beauty and fashion editor from June 2006-September2007.
In addition, VP/Publisher Carlos Lamadrid has promoted Melanie Dennis toBeauty Director, where she will be dedicating her efforts entirely to thebeauty/fashion categories. She had been account manager at Woman's Day since2006.
"If you're looking to reach mass baby boomer women -- and what beautycompany isn't -- we are delivering them in a huge way," said Lamadrid. "Ourreaders spent over 2.6 billion dollars last year on health and beautyproducts."
About Woman's Day
Published by Hachette Filipacchi Media U.S., Woman's Day is the trustedresource for more than 20 million women who want to "have it all" in theirdaily lives. From looking and feeling their best, to creating a loving home,Woman's Day meets the essential needs of its readers with both substance andstyle. Publishing 17 issues each year, the magazine inspires women withinformation they can use to enhance the quality of their days, and ultimately,the quality of their lives. Hachette Filipacchi Media U.S., Inc., is the NewYork-headquartered subsidiary of Hachette Filipacchi Medias S.A., a whollyowned subsidiary of Lagardere SCA. The Woman's Day Web site address iswww.womansday.com.
SOURCE Hachette Filipacchi Media U.S.
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