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"Solutions lie in understanding the cultural and behavioral limits ofAmericans," says Senior Partner Chris McCarthy of Landis Strategy &Innovation, author of the consumer study. "One of the key findings in'Wellness in America: Lifestyles Spell Disaster' is the relationship of stressin goal achievement or failure, especially where health and wellbeing isconcerned. That stress, inherent in American lifestyles, leads to a resultingneed for comfort, which in turn is the willpower buster."
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The solutions and recommendations in "Wellness in America" areparticularly relevant, given the findings of the newly released "F as in Fat:How Obesity Policies Are Failing in America," which found that during the pastyear no states have reduced their obesity rates. The Trust for America'sHealth sponsored study showed that residents of an additional 31 states haveactually increased their girth.
McCarthy will disclose other findings from the Landis survey and relatekey insights into the deep and complex emotional motivations that actuallydrive health and wellness behavior during a complimentary webinar, September13, 2007 1:00 PM ET. He will also suggest ways that marketers can turn theseinsights into compelling business platforms. Registration for "Health &Wellness Innovation -- Making the Connection between Emotional and PhysicalWellbeing" is available at http://www.landis-si.com .
About Landis Strategy & Innovation
Landis Strategy & Innovation is an international, strategic consultingfirm dedicated to helping the senior management of Fortune 500 companiesachieve more predictable, more sustainable topline growth. LSI's blend of artand science delivers a multi-year growth plan, defining the brand initiativesand improvement strategies that optimize the growth potential of existingideas as well as bring to life ideas that are new to the category or new tothe world.Available Topic Expert(s): For information on the listed expert(s), clickappropriate link.Chris McCarthyhttp://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=64329
SOURCE Landis Strategy & Innovation
