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During this time of record-high worldwide food inflation, Whole FoodsMarket introduces "The Real Deal" program to help its customers enjoyhigh-quality, natural and organic ingredients, while sticking to theirbudgets. Getting more value for less and finding the real deals throughoutthe stores is the centerpiece of a new Whole Foods Market quarterly valueguide available in stores beginning July 17. The 28-page value guide featuresmeal plans and recipes on a budget, department-specific tips and savings, 365Everyday Value(TM) product deals, and information about Whole Foods Market'scommitment to Quality Standards.
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Whole Foods Market has also partnered with Mambo Sprouts(http://www.mambosprouts.com), the leading coupon company for the naturalproducts industry, to deliver Whole Foods Market customers a host ofmoney-saving coupons, which will be included in the new value guide.
As part of "The Real Deal," customers will find specially-priced items infeatured departments called "Real Steal," which can be found in all WholeFoods Market stores. Customers can look for the "Real Steal" signs to findthese discounted items, such as whole golden pineapples for $2.99, frozen,sweet and wild Whole Catch(TM) Patagonian Scallops for $6.99, and WholeRanch(TM) Sausages for $4.99.
"Each quarterly issue of 'The Real Deal' value guide includes money-savingtips, budget recipes -- each with a cost per serving, and a variety of menuplans for the week," says Mara Fleishman, Whole Foods Market special projectscoordinator for national marketing. "This inaugural issue also includestimely information on how to milk your back-to-school dollar for all it'sworth and meat-buying tips to help shoppers grill out without getting burned."
Whole Foods Market Shoppers Provide Their "Real Deal" Tips
Recognizing that many shoppers also have their own meal planning, smartshopping and cooking tricks to stretch their food budgets while enjoying ahealthy Whole Foods Market lifestyle, the Company has introduced a "Real Deal"customer tips page on its website. Customers from all over are sharing theirtips at: http://www.wholefoodsmarket.com/realdeal.
Many shoppers are not willing to sacrifice quality during this bump in theeconomy, so they have come up with ways to save and still enjoy organic andnatural foods. For example, one shopper on the forum is married to a full-timestudent and has three children. She offers these tips on "The Real Deal"customer page:
1. Shop the ads.
2. Clip coupons and organize them in an envelope with your grocery list.
3. Buy Whole Foods Market meat and fish when on sale and freeze in 1-poundportions.
4. Use "going green" bags -- Whole Foods Market gives you at least fivecents off per bag.
5. Try going vegetarian!
6. Stock up! Buy in bulk and freeze.
7. Change your cleaning products -- I use vinegar in my rinse cycleinstead of dryer sheets, I make my own dishwashing soap, and I use naturalcleansers and reusable cleaners.
Customers are also invited to submit their frugal foodie videos at WholeFoods Market YouTube page found at: http://www.youtube.com/wholefoodsmarket.
"The Real Deal" program complements many regional programs alreadyunderway, where m
