Which Candidate Has the 'Perfect' Smile, Senator Obama or McCain? TransMedia Group to Publicize Special Election So Florida Voters Can Decide

Monday, June 16, 2008 General News J E 4
FORT LAUDERDALE, Fla., June 16 Just when you thought itwas safe to come out of the voting booth comes another way to express yourpolitical preference -- picking your favorite presumptive presidentialnominee's smile.

And TransMedia Group was retained to conduct the special election inFlorida for the purpose of selecting the winning Presidential smile atwww.smileperfect/ .

Florida voters from all parties may cast their vote for their favoritePresidential smile at the website where the virtual polls open wide 9 AM June15 to Aug. 15, said Lynn Martin, TransMedia's beaming Director of PublicRelations and a former Miami Dolphins Cheerleader. (

The South Florida dental practice called "SmilePerfect" said it retainedTransMedia Group, a Boca Raton-based public relations firm, to publicize thespecial election because the firm's staff all have great smiles and even moreimportantly "so do their clients," said SmilePerfect spokeswoman CathyBalanoff (

"Unlike in Denver, every Florida vote will be counted this time not just50 percent, but 100 percent," she said smiling broadly.

Balanoff said the smiles of the nominee's respective vice presidents willbe added to the official online ballot soon as they are picked.

According to Martin, "After all the cheering and waving, can anyone reallybelieve that Hillary, Barack or John go backstage, sit down with a smile andsay 'well, that was loads of fun.' Well now voters can decide who has themost sincere smile," she said.

A sincere smile is when a candidate's inner feelings and outer glow matchperfectly and their perfectly bright teeth are straight and in perfectalignment, she said. "That's what we call a 'SmilePerfect' smile."

Balanoff urged Florida voters to vote also in the General Election, forwhich this special election will be a friendly warm-up. And remember that "avote for SmilePerfect is a vote that will make you smile too."

About SmilePerfect

SmilePerfect operates dentist offices in Fort Lauderdale, Plantation,Deerfield, or Boca Raton, Florida, offering full dental and smile careperformed by highly trained professionals, featuring the latest cosmeticdentistry treatments. Initial consultation is free with one of the group'sexperienced dentists.

About TransMedia Group

TransMedia Group is a full-service PR firm serving clients worldwide since1981.

CONTACT: Lynn Martin 561-750-9800

SOURCE TransMedia Group


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