Ms. Borow-Johnson just completed serving as the President of HealthyLiving Channel and the Senior Vice President of The Networks Group of TurnerMedia Group, Inc. The Networks Group includes Healthy Living Channel, iShop,Beauty and Fashion, Men's Channel, Mall TV, Resorts and Residence TV, iDriveand America's Preview Network. She was responsible for overseeing programming,network development, and distribution and cross media marketing of lifestyletransactional networks. Prior to joining Turner Media Group, Inc., Ms. Borow-Johnson served on the Board of Directors of Brands Shopping Network, Inc. andwas President of Television, securing 30 million cable and satellite homes and25 name brand retailers for Brands Shopping Network. She was the President andChief Executive Officer of RnetHealth Inc., a publicly traded company, and wasthe President and Chief Executive Officer of Recovery Television Network. Shewas also the first woman vice-president of the American Medical Association.
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Ms. Borow-Johnson has been a consultant to over 15 major on line and mediacompanies including ATT, Insight Digital Cable and AOL and has worked onDirect to Consumer advertising campaigns on more than 25 pharmaceutical andconsumer packaged good products. She is a consultant to investment bankinggroups on media and emerging technology. She is a frequent speaker, talk showguest and expert on integrated advertising, transaction based media andcommunications.
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"I am very excited to join the Board of Directors of bioMETRX, Inc. Ihave been involved in some aspects of the company as it grew from adevelopment stage company to a market entry company with revenues. Now thatthe company's first product has been picked up by the world's largest homeimprovement retailer, some of its current efforts will now focus on developingname recognition in the media for the world's first premiere brand of finger-activated consumer products, the Master Lock smartTOUCH product line, asseveral new products are scheduled to hit the shelves over the next 6 months,"noted Ms. Borow-Johnson. "Having had responsibility for numerous lifestyleproducts marketing on a variety of cable and network programs, I believe thisnew product line represents a welcomed change that will add significant valueto consumers, both in security and convenience," said Ms. Borow-Johnson.
"We are pleased that one of America's most noted and effective medialeaders has decided to join our board. We believe that through her knowledgeof effective consumer communications, along with her years of top-level mediaexperience, Ms. Borow-Johnson's efforts will have an immediate and substantialimpact on the company," noted Mark Basile, Chairman and CEO of bioMETRX.
About bioMETRX, Inc.
bioMETRX, Inc. designs, develops and markets biometrics-based products tothe consumer market under the common brand name -- smartTOUCH
For more information on bioMETRX and/or the company's smartTOUCH line ofproducts including the Garage Door Opener, visit the Company website athttp://www.biometrx.net
Safe Harbor Statement: This release may contain certain forward-lookingstatements as that term is defined in the Private Securities Litigation ReformAct of 1995. Forward-looking statements in this release with respect tobioMETRX's business, financial condition or results of operations, as well asmatters of timing and the prospective terms of any transaction described aresubject to risks and uncertainties that could cause actual results to differmaterially from those expressed in the forward-looking statements, including,but not limited to, certain delays beyond bioMETRX's control with respect tomarket acceptance of their technology and/or products, whether financing willbe available
