Wellness Initiative for 2008 Tour de Georgia Presented by AT&T Led by New Partnership With Blue Cross and Blue Shield of Georgia

Friday, March 14, 2008 General News
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ATLANTA, March 13 The Tour de Georgia Foundation announcedtoday that it will enhance its educational program for children with the helpof Blue Cross and Blue Shield of Georgia (BCBSGa), which signed as a newFounding Partner for the 2008 Tour de Georgia presented by AT&T. The event,now in its sixth year, will start in Tybee Island, Ga. on April 21 and end inAtlanta, Ga. on April 27.

Emphasizing its initiative to fight childhood obesity and improve thehealth of children across Georgia, BCBSGa will provide health and wellnesscontent in a revised educational booklet to be used in grades three throughsix. The school booklet is designed by Aucutt Design, publisher of thepopular "Mike and the Bike" picture/audio book with original music, and theStoneridge Group, based in Buford, Ga. The Tour de Georgia/BCBSGA educationalbooklet uses the sport of cycling to illustrate lesson plans for childrenrelated to nutrition and exercise, as well as math, history and geography.Additional health and wellness information is included in this year's booklet,and features characters by HealthMPowers - an organization funded in part bythe BCBSGa Foundation that increases Health Education opportunities for middleschools throughout Georgia.

During the month of April, 20,000 booklets will be distributed toelementary schools close to the 12 Host Venues where the Tour will begin andend each day. An online booklet will be created with help from BCBSGa toextend these special lesson plans to students across the state. "We believeearly education is a big step in improving the health and wellness ofGeorgia's children. Our partnership with the Tour de Georgia, and specificallythrough this educational booklet, is a way for us to meet our mission ofimproving the health of our communities," said Monye Connolly, president,BCBSGa.

"Blue Cross and Blue Shield of Georgia has been a trusted leader in healthcare all across Georgia for many years. With our emphasis on promoting healthylifestyles through exercise, like cycling, it is great to have them as a newTour partner. In particular, we appreciate Blue Cross and Blue Shield ofGeorgia for joining our initiative to promote good health and exercise toelementary students. A special educational booklet, using cycling toillustrate curriculum topics, will be available this spring," said Lt.Governor Casey Cagle, who serves as the chairman for Tour de GeorgiaFoundation, a 501 c3 organization that owns the cycling event.

Additionally, BCBSGA will have an interactive health display at all finishlines of the Tour de Georgia presented by AT&T in the Health & Wellness Expo.Branded signage will be placed along the course, including a large inflatablearchway on each stage near the finish to mark one kilometer to go for theracers.

Blue Cross and Blue Shield of Georgia has consistently served the healthcare needs of Georgians since the 1930's. Known for its stability andendurance in an ever-changing and challenging marketplace, the Georgia Blueplan is a trusted health care leader throughout the state. Blue Cross and BlueShield of Georgia together with its branded affiliates provide health careservices to more than 3.3 million members.

ABOUT BLUE CROSS BLUE SHIELD OF GEORGIA

Blue Cross Blue Shield of Georgia is an independent licensee of the BlueCross and Blue Shield Association and is an operating subsidiary of WellPointInc., the largest publicly traded commercial health benefits company in termsof membership in the United States, and an independent licensee of the BlueCross Blue Shield Association which serves its members as the Blue Crosslicensee for California; the Blue Cross and Blue Shield licensee for Colorado,Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30counties in the Kansas City area), Nevada, New Hampshire, New York (as BlueCross Blue Shield in 10 New York City metropolitan counties


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