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In his new role, Bal will be responsible for leading WellPoint'sIndividual Business segment, which currently serves more than 2.5 millionmembers.
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"WellPoint is very fortunate to add the quality of experience andstrategic expertise that Raj will bring to our Individual Business," saidBrian Sassi, president and chief executive officer of WellPoint's ConsumerBusiness Unit. "Raj's years of dedicated service to the managed health caresector -- coupled with his experience in Individual Medical, Small Group,Specialty and product development -- will help WellPoint continue to meet theneeds of the Individual market segment."
Prior to joining WellPoint, Bal served as executive vice president andchief operating officer for Assurant Health. In this role, he held a varietyof increasingly-responsible positions, including executive vice president andchief operating officer, responsible for Individual medical, small group,specialty, and worksite businesses, as well as sales, marketing, actuarial,operations, underwriting, and network management. Bal also served as seniorvice president, Specialty Products and Development while at Assurant, where hewas responsible for the Specialty Division, Individual and Group, new businessdevelopment and R&D.
With a career spanning more than 30 years, Bal served as vice president,Product Management, at Fortis (now Time) Insurance Company Small GroupBusiness Unit. He also serves on the Policy Committee for America's HealthInsurance Plans (AHIP) and on the board of the Health Care leadership Council.In addition, he serves on the board of the Heartland Institute in Chicago andthe Penfield Children's Center in Milwaukee. Bal has a B.A. in Economics fromConcordia University in Montreal, Quebec, and a M.B.A in Marketing from theUniversity of Manitoba in Winnipeg Manitoba.
WellPoint is the largest Individual under 65 insurer with 2.5 millionmembers. Our affiliated companies offer a variety of individual health plandesigns and products. We offer many choices in health benefits plans, and weare dedicated to working with our members to find health coverage that isappropriate, beneficial and affordable for them. Also available are a widerange of related specialty products and other services including flexiblespending accounts.
About WellPoint, Inc.
WellPoint, Inc. is the largest health benefits company in terms of medicalmembership in the United States. WellPoint is an independent licensee of theBlue Cross and Blue Shield Association and serves its members as the BlueCross licensee for California; the Blue Cross and Blue Shield licensee forColorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding30 counties in the Kansas City area), Nevada, New Hampshire, New York (asEmpire Blue Cross Blue Shield in 10 New York City metropolitan and surroundingcounties and as Empire Blue Cross or Empire Blue Cross Blue Shield in selectedupstate counties only), Ohio, Virginia (excluding the city of Fairfax, thetown of Vienna and the area east of State Route 123.), Wisconsin; and throughUniCare. Additional information about WellPoint is available athttp://www.wellpoint.com .
SOURCE WellPoint, Inc.
