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Welcome to a Whole New Dimension in Eyewear

Tuesday, May 17, 2011 General News J E 4
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Introducing…The Marc Ecko Cut & Sew Eyewear Collection

HAUPPAUGE, N.Y., May 17, 2011 /PRNewswire/ -- Ingeniously marrying a bit of pop culture into re-imagined cult classics, ClearVision Optical, a leader in the eyewear industry, together with Marc Ecko, artist, craftsman and perennial leader in style, bring forth a never-before-seen experience in men's eyewear.

"We are thrilled over our partnership with Marc Ecko Cut & Sew and honored to work with a brand of this caliber," says ClearVision's Vice President, Peter Friedfeld. "We created a collection that is fresh to the optical market for 20-40 year old men by offering them high style at an attainable price point. Staying parallel to Mark Ecko Cut & Sew fashions, we translate the same authentic, urban styling into eyewear. We are confident this collection will be well-received in the industry."

Marc Ecko Cut & Sew Eyewear brings a whole new dimension to the men's eyewear marketplace.  Modern, contemporary looks with subtle surprises and hidden details are key elements to the collection.   The relevance and unique style of the brand is emphasized by these unique product aspects. With extraordinary and inimitable hardware, components were drawn from inspiration of turn of the century industrial and utilitarian tools, including: knurling metal seen on machinist tools, microphones, military components and record turntables as well as textures from vintage foot lockers, driving gloves and car vents. The collection's sexy and stealth color palette of blacks, blue/blacks, olive drabs and green khakis are suggestions of "covert operations" and give the entire collection an authentic feel.

An experience in Popstalgia, this future-minded with a wink to the past Ecko-ology is brought into every piece.  Paying homage to Marc's grandfather and his influence in Cut & Sew fashions, the collection speaks to the unique detailing inspired from a simple pair of tailor shears. The curve of the frame temple was inspired by this shape and is a unique signifying detail to the collection. Key to the collection, each piece features the signature laser shears logo on every temple tip. The single eye of the skull mimics the "eye" of the needle – and passion of a true craftsman.

Marc Ecko Cut & Sew Eyewear will be in stores starting September 2011.

For more information on the Mark Ecko Cut & Sew Eyewear Collection, please visit www.cvoptical/marcecko

About Marc Ecko Enterprises

Marc Ecko Enterprises is a full-scale global fashion and lifestyle company.  Marc Ecko Enterprises (MEE) has grown to include: Ecko Unltd., Eckored, Marc Ecko Cut & Sew. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands and owns an interest in the ECKO (R), MARC ECKO (R) and ZOO YORK (R) brands.

About ClearVision

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision's house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision's collections are distributed throughout North America and 20 countries around the globe.

Contact:   Jennifer FiorenzaClearVision Optical631.787.1764

SOURCE ClearVision Optical

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