Advertisement
(Logo: http://www.newscom.com/cgi-bin/prnh/20070716/BETNETWORKSLOGO )
The week-long camp was specifically designed as an effective approach tohelp African-American girls and their parents identify and practice lifestylechanges that will assist in achieving and maintaining a healthy body weightand a positive self-image through health literacy, physical activity, healthylifestyle choices, proper nutrition, and self-appreciation. The programcomponents include: daily exercise & fitness activities; nutrition classes,healthy cooking demonstrations for kids, Media Smart Youth; art therapy; groupcounseling and self-esteem workshops; trust and confidence building exercises;arts and crafts; talent and fashion shows; movie nights; and special celebrityguest appearances. This year, Toccara Jones, Keri Hilson, Tiffany Evans,Teyanna Taylor and Miss Black USA, Kristen White will be on hand to sharetheir experiences and encourage the young ladies to meet their goals ofachieving a healthy lifestyle. The camp will also feature special guestnutritionist, Shirley Dolland from the Bell Institute for Health andNutrition, an extension of General Mills.
Advertisement
The BET Foundation created this special camp as an innovative weightreduction and nutrition-based program for African-American girls ages 10 - 12from low to moderate-income families. "The purpose is to provide young girlswith the vital information and tools necessary to aid them in making healthylifestyle choices, and to serve as a "health" advocate for their family andpeers," states Lynda Dorman, Executive Director and Vice President. The campcurriculum will provide simple nutrition strategies; instill positiveleadership and decision-making skills; and provide a fun-filled, memorablecamp experience.
"General Mills is proud to extend its partnership with the BETFoundation's Summer Camp For Girls. The camp aligns with our corporatemission to 'Nourish Lives' and encourage consumers to lead healthier lives by
making small changes that yield big results," states Kimberley Bow Sunday,Multicultural Marketing Manager.
One hundred and fifty young girls from various states including Wisconsin,Maryland, Virginia, Florida, New York, Tennessee, Alabama, North Carolina,Georgia, South Carolina, Illinois and Pennsylvania were selected for thiswonderful, free of charge camp experience based on essays theirparent/guardians submit expressing why they should participate in the one-weekfitness program and how the experience will influence a healthier lifestyle.This summer, 120 girls were chosen.
"SUBWAY(R) Restaurants are very excited to be partnering with the BETSummer Camp for Girls," said Shannon Bowers, Brand Manager for the SubwayFranchisee Advertising Fund Trust. "Grass roots initiatives such as this trulygive the Subway brand a platform to support the African-American community asmore people are choosing healthy, active lifestyles."
ABOUT BET
BET Networks, a subsidiary of Viacom, Inc. (NYSE: VIA) (NYSE: VIA.B), isthe leading provider of media and entertainment for African Americans andconsumers of Black culture on a global basis. The primary BET cable networkreaches more than 84 million households and can be seen in the United States,Canada and the
