Webcast Alert: How is the Weight Management Market Changing? Trends Expert Reveals New Data Driving Demand - Natural Ingredient Tonalin(R) CLA Now FDA GRAS for Foods and Beverages - Could Revolutionize the Way People Reduce Fat

Tuesday, August 5, 2008 General News J E 4
LAGRANGE, Ill., Aug. 4 How are consumer behavior and theanti-aging phenomenon impacting demand for body composition products? Trendsexpert Dr. Elizabeth Sloan will reveal new market data on what people aredoing instead of dieting as they become more concerned about reducing body fatand maintaining muscle mass. Dr. Sloan's trends analysis will address the newmarket potential for Tonalin(R) CLA which recently achieved FDA GRAS statusfor foods and beverages. Innovative new concepts will be shared for dairyproducts, nutrition bars and functional beverages.

Cognis Nutrition and Health, sponsor of the webcast, is the global leaderin the manufacture of Tonalin(R), the most clinically studied brand of CLA(conjugated linoleic acid).

How: Live over the Internet -- Simply log on to the web at theaddress above.

Contact: Caron Blitz, Blitz + Associates, Inc., 847-945-0101,

About Cognis:

Cognis ( is a worldwide supplier of innovative specialtychemicals and nutritional ingredients, with a particular focus on the areas ofwellness and sustainability. The company employs about 7,600 people, and itoperates production sites and service centers in 30 countries. Cognis hasdedicated its activities to a high level of sustainability and deliversnatural source raw materials and ingredients for food, nutrition andhealthcare markets, and the cosmetics, detergents and cleaners industries.Another main focus is on products for a number of other industries, such ascoatings and inks, lubricants, as well as agriculture and mining. Cognis isowned by private equity funds advised by Permira, GS Capital Partners, and SVLife Sciences. In 2007, Cognis recorded sales of about 3.52 billion euros andan Adjusted EBITDA (operating result) of 410 million euros.

About Dr. Elizabeth Sloan of Sloan Trends, Inc.

Dr. A. Elizabeth Sloan is the President of Sloan Trends, Inc., anEscondido, California based consulting firm that offers trend-tracking andpredictions, strategic counsel and business-building ideas for food,supplement and food service/restaurant marketers. She has written more than150 articles, co-authored two college text books on nutrition and has appearedon numerous radio and television programs, including The Today Show, GoodMorning America and CBS and NBC newscasts. Dr. Sloan holds a Ph.D. in FoodScience and Nutrition with a minor in Mass Communications from the Universityof Minnesota and a Bachelors degree in Food Technology from RutgersUniversity.

Minimum Requirements to listen to broadcast:

The Windows Media Player software, downloadable free from and at least a 56Kbps connection to the Internet.If you experience problems listening to the webcast, send an E-mail Thurs., Aug. 14, 2008, 11:00 - 11:45 am ET Where:



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