Advertisement
Established in 1999, QualityHealth.com is one of the 10 largest healthwebsites, with approximately 5.5 million unique monthly visitors.QualityHealth's traffic will complement WebMD's reach of more than 48 millionunique monthly visitors and over 1.1 billion quarterly page views, furtherdifferentiating WebMD's brand and expanding its high quality, health engagedaudience.
Advertisement
"Adding QualityHealth.com's proven performance-based marketing programs tothe WebMD portfolio of owned and operated sites will enable us to deliver evengreater value to our customers and capture a larger share of overall consumermarketing budgets," said Wayne Gattinella, CEO, WebMD. "I look forward towelcoming the QualityHealth.com team to the WebMD organization."
"We are very excited that QualityHealth is becoming part of WebMD," saidHelene Monat, CEO, MTS. "Our combined resources and experience will allow usto both accelerate the success of our business and better serve our clients."
The purchase price for MTS is $50 million in cash, payable at closing, andWebMD has agreed to pay up to an additional $25 million in cash if certainperformance thresholds are achieved relating to calendar year 2009. For theyear ended December 31, 2007, MTS had revenue of approximately $21 million andearnings before interest, taxes, depreciation, amortization and other non cashexpenses was approximately break-even. The acquisition, which is subject tocustomary closing conditions, is expected to close within 30 days.
About WebMD
WebMD Health Corp. (Nasdaq: WBMD) is the leading provider of healthinformation services, serving consumers, physicians, healthcare professionals,employers and health plans through our public and private online portals andhealth-focused publications. WebMD Health Corp. is a subsidiary of HLTHCorporation (Nasdaq: HLTH).
The WebMD Health Network reaches more than 48 million visitors a monththrough its leading owned and operated health sites that include WebMD Health,Medscape, MedicineNet, eMedicine, eMedicine Health, RxList and theheart.org.
About Marketing Technology Solutions
Marketing Technology Solutions (MTS) is a media and technology companyspecializing in servicing health consumers and advertisers through proprietaryalgorithms that personalize health content based on a uniqueHealthographic(TM) consumer profile. MTS specializes in connecting clients'brands with health-conscious consumers through data-driven patient education,targeted customer acquisition, syndicated research, and permission-basedinteractive marketing.
All statements contained in this press release, other than statements ofhistorical fact, are forward-looking statements, including those regarding:the benefits expected from the transaction referred to in this press release,from deployment of new products and services and from other potential sourcesof additional revenue. These statements are based on WebMD's current plans andexpectations and involve risks and uncertainties that could cause actualfuture events or results to be different than those described in or implied bysuch forward-looking statements. These risks and uncertainties include thoserelating to: market acceptance of WebMD's products and services; WebMD'sability to form and m
