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WebMD the Magazine now reaches an audience of nearly 9 million consumers,connecting with the consumer right before they meet with their physician inthe doctor's office. Like WebMD's award-winning web site, www.webmd.com, WebMDthe Magazine presents health content in an interactive format, with trustedhealth and wellness information on a range of topics including nutrition,fitness and beauty, sleep and parenting advice. All editorial content in themagazine is medically reviewed and approved by WebMD staff physicians.
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"We are excited about the success of WebMD the Magazine as it extends ourability to reach consumers with actionable health information in order to helpthem make more informed health care decisions and have more productiveconversations with their physicians," said Nan Forte, Editor in Chief, WebMDthe Magazine.
WebMD the Magazine's audience is an engaged readership that is driven toaction. The latest VISTA study on print effectiveness ratings shows anaction-taken profile among WebMD readers that was 58% higher than DTC normsfor all magazines.
The most recent issue of WebMD the Magazine is the largest issue sincelaunch, featuring advertisements from leading pharmaceutical and consumerpackaged goods companies such as Johnson & Johnson, Procter and Gamble,GlaxoSmithKline, Colgate-Palmolive and Bristol-Myers Squibb, among others.WebMD the Magazine consistently attracts advertisers who are looking to reachhealth-involved consumers and women who are healthcare decision makers fortheir families.
WebMD the Magazine is the only health publication to exclusively featurecelebrities on every cover, each who have a personal health-related story theyshare with readers. Since the magazine's inception, eighteen stars have gracedthe cover and shared personal stories, including Patrick Dempsey, Ashley Judd,Martha Stewart, Susan Sarandon and Andy Garcia.
The latest issue of WebMD the Magazine focuses on women's health,highlighted with an interview from Kelly Ripa discussing her balance betweenparenting and career. Also, in the May/June issue, designer Marc Jacobsshowcases his skin cancer T-shirt campaign and actor Evan Handler offersadvice to cancer patients.
Read WebMD the Magazine online at www.webmd.com/magazine or at yourhealthcare provider's office.
About WebMD
WebMD Health Corp. (Nasdaq: WBMD) is the leading provider of healthinformation services, serving consumers, physicians, healthcare professionals,employers and health plans through our public and private online portals andhealth-focused publications. WebMD Health Corp. is a subsidiary of HLTHCorporation (Nasdaq: HLTH).
The WebMD Health Network reaches more than 50 million visitors a monththrough its leading owned and operated health sites that include WebMD Health,Medscape, MedicineNet, eMedicine, eMedicine Health, RxList and theheart.org.
SOURCE WebMD Health Corp.
