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Volkswagen Partners With Legendary Rock Band 'The Who' To Raise Money for Teenage Cancer Trust Charity

Thursday, June 19, 2008 General News J E 4
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HERNDON, Va., June 18 Volkswagen is giving consumers theopportunity to get their hands on legendary rock band The Who's Magic Bus - aunique Volkswagen Microbus T1 Panel Van from 1965, signed by Roger Daltrey andPete Townshend and specially branded with iconic images of the band and theirfamous target logo. The competition, in aid of Daltrey's charity TeenageCancer Trust, closes on July 8, 2008.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080618/CLW065 )

The iconic Volkswagen Bus, provided by Volkswagen Commercial Vehicles, hasbeen specially designed by The Who's art director Richard Evans, who has beenworking with the band for more than 30 years and has created several memorablealbum covers as well as tour designs.

"Our thanks go to Volkswagen Commercial Vehicles for providing thisvehicle and to The Who for supporting the competition," said Simon Davies,Chief Executive of Teenage Cancer Trust. "Let's hope this really will turnout to be a 'Magic Bus', and help make a difference to the many thousands ofteenagers and young people diagnosed with cancer every year."

Participants can enter this contest by visiting: www.thewhomagicbus.com .Each entry costs $9.86 USD, with all net proceeds going to Teenage CancerTrust. All entrants will receive a free download of a previously unreleasedlive performance of The Who's famous hit, "Magic Bus."

Inspiration for the competition stems from the collaboration betweenVolkswagen Commercial Vehicles and The Who, which culminated in a special liveperformance from the band at the 60 Year Celebration of the Volkswagen Bus inHannover, Germany, in October 2007.

Roger Daltrey, who will perform with The Who at the Pauley Pavilion in LosAngeles on July 12th said, "As a long standing Patron of Teenage Cancer Trust,I am delighted to support this unique competition. Make sure you visit thewebsite before July 8th to enter; you'll be helping us raise essential fundsso we can build more specialized teenage cancer units within the NationalHealth Services."

About Volkswagen of America, Inc.

Volkswagen of America, Inc. recently announced Electronic StabilizationProgram (ESP) as standard equipment on all its 2009 model year vehicles. As aresult, Volkswagen is one of the only original equipment manufacturers tooffer an electronic stabilization control system on its entire product line --ahead of the National Highway Traffic Safety Administration's (NHTSA) deadlinerequiring stabilization systems in the 2012 model year vehicles. Volkswagen'sESP technology works in conjunction with anti-lock brakes and helps reduceloss of control, rollovers and other types of crashes. NHTSA predicts nearly10,000 lives could be saved each year if all vehicles had stabilizationsystems as standard equipment.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon,Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg,Germany. Volkswagen is one of the world's largest producers of passenger carsand Europe's largest automaker. Volkswagen sells the Rabbit, New Beetle, NewBeetle convertible, GTI, Jetta, GLI, Passat, Passat wagon, Eos, and Touaregthrough approximately 600 independent U.S. dealers. Visit Volkswagen ofAmerica online at vw.com .

About Teenage Cancer Trust

Each day in the UK, 6 teenagers will find out they have cancer - that isaround 2,000 new diagnoses every year. These young people often get a rawdeal, receiving hospital treatment in inappropriate facilities catering forchildren or the elderly. Teenage Cancer Trust is a UK Charity, founded in1990, that focuses on the needs of teenagers and young adults with cancer byproviding specialist teenage units in NHS hospitals.

As well as state-of-the-art facilities to keep patients occupied duringlong stays in hospital, the units provide an environment where teenagers canmeet othe
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