Vitamin Shoppe Launches New Online Community

Thursday, August 21, 2008 General News J E 4
NORTH BERGEN, N.J., Aug. 21 Join the conversation! TheVitamin Shoppe has launched a new free online community complete with messageboards, expert leaders, and an abundance of health, wellness, and sportsnutrition advice.

"The online community is a natural extension of the conversations thathappen in our stores everyday," said Lou Weiss, VP and General Manager ofVitamin Shoppe Direct. "Our members are coming together in this community tonot only share their experiences, but also to get the unparalleled knowledgeand advice that Vitamin Shoppe is known for."

"Since the boards launched in early August, topics that have beendiscussed include nutrition, dieting, health conditions, bodybuilding, andvitamins," added Weiss. "New topics are springing up every minute."

The Vitamin Shoppe online community also has a variety of experts on theboards who not only host discussions, but can answer specific questions.Experts include Dave Foreman -- herbal pharmacist, Christiane Rivard,registered dietitian, and Dave Hawk, former Mr. USA and Mr. World and apersonal trainer and adviser to NFL, NHL, WWE and NASCAR athletes. Additionalguest experts will also be added to the boards.

The boards can be accessed at or from direct links, and

The community forum also allows members to develop specific profiles abouttheir workout, diet, and supplementation practices. They can track theirprogress in an online journal and share that with the community or just withfriends. They can participate in discussions from topics as diverse as losingweight to bodybuilding to nutrition, to various health conditions.

"This is a great part of the solution for people looking to reach theirhealth and fitness goals and share that success with others," said Weiss."When faced with dieting or health conditions, people like to connect withothers who have been there and can offer their support and guidance. Ouronline community is just one more way that The Vitamin Shoppe helps ourcustomers achieve their health and wellness goals."

About Vitamin Shoppe Industries Inc.

Vitamin Shoppe is a leading specialty retailer and direct marketer ofnutritional products based in North Bergen, New Jersey. The company sellsvitamins, minerals, nutritional supplements, herbs, sports nutrition formulas,homeopathic remedies, and other health and beauty aids to customers locatedprimarily in the United States. The company carries national brand productsas well as exclusive products under Vitamin Shoppe, BodyTech, MD Select, andVS Basics proprietary brands. The Vitamin Shoppe conducts business throughmore than 360 company-owned retail stores, national mail order catalogs, andtwo websites, and

SOURCE Vitamin Shoppe Industries Inc.


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