Vitamin Shoppe, Inc. Announces Fiscal Second Quarter 2010 Earnings Release Date and Conference Call

Investor Contacts:

Investor Contact:

Michael Archbold

Chief Financial Officer

201-624–3611

[email protected]

Or:

Ian Lee

Solebury Communications Group

203-428-3215

[email protected]

Media Contacts:

Susan McLaughlin

Director Corporate Communications

201-624-3134

[email protected]

Or:

Allison & Partners

Jill Yaffe, 646-428-0602

[email protected]