Vitamin Shoppe, Inc. Announces Fiscal First Quarter 2010 Earnings Release Date and Conference Call

Thursday, April 15, 2010 Press Release
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NORTH BERGEN, N.J., April 14 Vitamin Shoppe, Inc. (NYSE: VSI) today announced that the Company will release its fiscal first quarter 2010 results before market open on Wednesday, April 21st, 2010, to be followed by a conference call at 10:00 am Eastern Time.

The call can be accessed live over the phone by dialing 1- 888-680-0892, or for international callers, 1- 617-213-4858, passcode number 91555200. A replay will be available one hour after the call and can be accessed by dialing 1- 888-286-8010 or for international callers, 1- 617-801-6888. The passcode for the replay is 52725246. The replay will be available until April 28, 2010.

Participants may pre-register for the call at: https://www.theconferencingservice.com/prereg/key.process?key=PE68CNRRD. Pre-registrants will be issued a PIN number to use when dialing into the live call which will provide quick access to the conference by bypassing the operator upon connection.

Interested investors and other parties may also listen to a simultaneous webcast of the conference call by logging onto the Investor Relations section of the Company's website at www.vitaminshoppe.com. The on-line replay will be available immediately following the call.

About Vitamin Shoppe, Inc. (NYSE: VSI)

Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products, and health and beauty aids to customers located primarily in the United States. The company carries national brand products as well as exclusive products under the Vitamin Shoppe, MD Select, and VS Basics proprietary brands. The Vitamin Shoppe conducts business through more than 400 company-owned retail stores, national mail order catalogs, and websites, www.VitaminShoppe.com and www.EcoShoppe.com and has a social community site at www.VSconnect.com

Investor Contacts: Michael Archbold Chief Financial Officer 201-624-3611 ir@vitaminshoppe.com Or: Ian Lee Solebury Communications Group 203-428-3215 ilee@soleburycomm.com Media Contacts: Susan McLaughlin Director Corporate Communications 201-624-3134 smclaughlin@vitaminshoppe.com Or: Allison & Partners Jill Yaffe, 646-428-0602 vitaminshoppe@allisonpr.com

SOURCE Vitamin Shoppe, Inc.


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